Seasonal shopping is a nuanced opportunity for retailers and comes with the need to be agile as the peak demands of campaigns, offline and omni-channel experiences all come in to sharp focus and greater consumer scrutiny at this time of year. Take a look at the holiday shopping facts in the research below to refine your strategies:
- Remember November as 52% of shoppers think holiday promotions should start in November. You can Christmas too soon.
- Deliver in-store inspiration because “showrooming” happens in 60% of the respondents’ seasonal shopping behaviors.
- Optimize for generational differences. Under 40 years of age? Smartphone. 40-54 years of age? 85% use a desktop computer.
- Plan for online growth. This thing is snowballing.
- Don’t create unhappy clickers. Make them a customer for life, not just for seasonal shopping by reducing customer struggle. 30% get frustrated with stock issues.
- Provide a holistic experience. A consistent cross-device customer experience is expected by 90%.
- Deliver a superior service. 66% of shoppers will pay more for a better customer experience.
Learn how to better engage with holiday shoppers this season during SDL-hosted webcasts on November 12 in NASA and EMEA and November 13 in APAC.
Find out more and gain a greater understanding of the seasonal shifts of holiday shopping
