Hippopost Mobile Launches on Blackberry in the US

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New Mobile Application Provides Free Personalized Printed Postcards Paid for
by User-Selected Advertisers

Hippopost, the company that blends traditional marketing and emerging
technology to let consumers connect with brands in a meaningful way, today
announced the launch of HippoMobile, a new application that lets users
create and send free personalized postcards featuring photos from their
mobile devices.

According to a recent report by Gartner, by year-end 2010, “1.2 billion
people will carry handsets capable of rich, mobile commerce providing a rich
environment for the convergence of mobility and the Web,” making mobile
applications a key focus for cutting edge advertisers and businesses.

Hippopost works with brands to give consumers the ability to send real,
printed postcards to friends and family using photographs they’ve snapped
straight from their phones or uploaded to their social network pages, like
Facebook.

“Advertisers are able to connect with their target markets in the flow of
their daily lives – while they are using services important to them, like
their smartphones and Facebook,” said Donal Byrne, CEO and co-founder of
Hippopost. “We let users select which brands they want to promote by letting
them select which sponsor to feature, creating a very powerful mechanism to
engage the user and the recipient.”

The service undoubtedly provides advertisers with a unique way to jump into
mobile and social marketing and ensures that the brand is engaging the
consumer by offering a meaningful service that empowers them to choose which
brand they want featured on the front of their postcard. In exchange for
covering the cost to print and post the card, advertisers can reach their
audiences through a number of personal touchpoints, including email, through
the mobile application, SMS and of course, on the postcard, which can
feature a branded border, logo and relevant geo-targeted offer or coupon.

With more than 24 million digital photos sent daily through social sites,
including Facebook and MySpace, and people sending more than 2 Billion
postcards a year, Hippopost merges traditional correspondence with new
technology to keep audiences connected.

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About Hippopost

Hippopost is the service that allows consumers to create and mail FREE
personalized printed postcards (paid for by the sponsor of their choice)
directly from their smart phones, favorite web sites or online communities.
Hippopost gives companies the ability to execute sophisticated marketing and
sales programs that let consumers engage with the brand in a positive and
memorable way – so memorable, your brand may end up on someone’s fridge or
in the family scrapbook!

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