Heidi Melin Joins Eloqua as Chief Marketing Officer


Share on LinkedIn

One of Silicon Valley’s Most Respected Tech Marketers to Lead
Eloqua’s Award-Winning Marketing Team

VIENNA, VA – May 2, 2012 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced that Heidi Melin, a marketing executive with hands-on experience leading many of Silicon Valley’s most respected technology brands, has joined Eloqua as Chief Marketing Officer. Ms. Melin, who has held the CMO post at Taleo, Polycom and Hyperion Solutions, will report directly to Eloqua’s CEO, Joe Payne.

“As marketing undergoes a sea change, there’s no company more exciting to jump on board with than Eloqua,” Ms. Melin said. “I’ve been an Eloqua customer for many years and I’ve seen firsthand the transformative impact the technology and processes can have on a company’s revenue. Eloqua is raising the bar for marketers everywhere, and I’m thrilled to continue that work.”

Ms. Melin has led marketing and demand generation efforts at several successful businesses throughout the Bay Area. She comes to Eloqua from Taleo, which was recently acquired by Oracle Corporation, where she was CMO. Prior to Taleo, she served as CMO of Polycom Inc., where she helped turn the brand into a leader in unified communications. Before joining Polycom, Ms. Melin was CMO at Hyperion Solutions Corp. (now Oracle Hyperion), where she led a brand strategy that led to renewed recognition within the Business Intelligence space. Prior to Hyperion Solutions, she led marketing services at PeopleSoft.

“Marketers of Heidi’s caliber are hard to find, and we’re more than excited to have her on board,” said Mr. Payne. “For years, she’s been both a source of inspiration and expertise at some of the fastest growing companies in the Bay Area, where the pressure and need to stand out is intense. We know she’ll continue to drive the Eloqua brand forward as we work to bring our customers the best products, services and people in the market.”

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].

# # #

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here