The inclusion of mobile technology has seen everything go mobile in recent years. And this notion is going to remain the same in the coming years as more and more businesses are going mobile. The advent of mobile technology has most affected the retail business owners as they are the ones who are in direct contact with the customers on a day to day basis.
Mobile technology offers 24*7 connectivity to the retail business owners and helps them to relate to the customer needs efficiently. But the fact is, most of the retailers haven’t been to upgrade themselves according to the technology and are still stuck at the conventional methods. Including mobile technology will not only expand your business but also increase your user base in a comprehensive manner. There is an extensive need for accomplished mobile app development companies to craft a feasible solution.
The eCommerce revolution has also added to the transformation of the traditional brick and motor retail stores and the way it used to function. This need has reached an ever-increasing mode ever since mobile technology and mobile application have been found to be engaging with the people, which by a huge margin include their prospective customers as well.
Need of the hour
You can run away from this fact, but you cannot deny that mobile apps and mobile technology have become an inseparable part of modern-day life. You have to understand that customers in the last decade have changed their ‘buying patterns’ and moved to the online platform rather rapidly. Thus it becomes inevitable for your retail business to go mobile to stay afloat in the cut-throat competition scenario or else you will lag far behind from your peers. Also, no rocket science is needed to understand that the majority of people spend more than 5 hours on their phones daily. The number of Smartphone users around the world has increased to 2.7 billion.
If the statistical data is not enough to convince you to go the mobile way, here are some interesting facts that will compel you to go the mobile way with your retail business.
Building a strong relationship
Customer is the king in any business, and this phrase is more so important for the retail industry. Having a mobile app for your retail business will help in providing a more personalized experience to the customer. Researchers have shown that older customers spend more than 67% of the time on the mobile app, where they have had a good experience. Thus, a mobile app becomes a vital tool for customer retention. Moreover, you can run customer loyalty programs through a mobile app which will result in building solid customer relationships. If you value your shoppers, you will increase the brand value of your retail shop besides having some free positive ‘word of mouth’ publicity.
The mobile apps will have customizable options that will let the user find the things that they like in an orderly fashion. The mobile app can tell the customers what exactly are the products in-store and what the upcoming products are so that the customers can make their shopping list accordingly. Also, with the usage of Virtual reality, the retail shop owners can give a live experience of the store or the products to the customers.
Going mobile will defiantly have a positive impact on customer satisfaction levels. It is a general tendency of the users to buy a product by looking through the experiences of the previous customers. Having a mobile app will help you to generate many positive reviews for your retail business and thus help in increasing customer satisfaction. With many user reviews, you can create a collaborative community of the users which will help in unbiased testing of each of your new products. As you can work according to customer needs, it will be directly proportional to increase their satisfaction levels.
Going mobile and including a digital payment option will serve an aid as the customers will complete their buying process regularly. You can go ‘Phygital’ with this process as you allow the customers to pay through the digital payment gateways at your brick and mortar store as well. Including digital payment will give more options to the customers to pay both online and offline, which will result in the completion of the buying cycle regularly. It will increase the revenue of the retail store and you as a business owner will have more options in your bag.
A mobile app will provide your retail customers with the new shopping experience, and thus it is bound to increase the revenue of your retail business. Make sure that you make a mobile app that is compatible with both the leading mobile OS of the world (Android and iOS) and also the screen size for the tablets as well. Apart from giving chances to increase your revenue, having a mobile app also lets you cut down on the plethora of money spent on advertising. Yes, you can now market new launches, newly added products, etc. by just sending them personalized push notifications. Push notifications can do a world of good to your retail business.
Through artificial intelligence, just go through the buying patterns of your customers and send them notifications according to the product they like. The notifications can carry information about the discount, new offers, and relatable products according to the customer’s choice. By doing this, you can market your new products for free without doing expenses on commercials or hoardings.
Never get away from the trends
By including mobile technology in your retail business, the most essential thing that you, as a retailer will achieve is staying updated with the market trends. In today’s ever-changing market situations, mobile apps become one of the most critical tools to understand and work according to the requirement of the customers. Knowing the trends will also allow the retailers to stay afloat with the things around them and not get bogged down by the pressure of the business environment.
If you own a retail business, you need a mobile app. Period. Analyze the market that you are working in, take note of what your competitors are doing, get to the pain points and requirements of the customers and then develop a mobile app for your retail business. We, at TopDevelopers.co, provide an elite list of eCommerce developers that can help you in developing an emphatic retail mobile app. Nurturing your retail business through a mobile app is the motto of the mobile app development companies included in the list.