Hamilton College gives a little unexpected extra that’s black and white


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#588 in the Project comes from Mike at Hamilton College

black and white cookie“After prospective students and their parents take a tour of the college they are given a coupon for a free black and white cookie (the black and white cookie was invented in Utica). The coupon is redeemable in downtown Utica. It’s a nice ‘thank you’ plus it gives a nice incentive for folks to visit the quaint and picturesque downtown”

Today’s Lagniappe (a little something extra for good measure) – There is some speculation on the true origin of the black and white cookie. In the spirit of fair play, here is another claim on the birthplace from Zaro’s:

Where is the lagniappe in your marketing?

Help us find 1,001 purple goldfish. Fishermen wanted. Submit your example by clicking here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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