Halloween Special: Using Direct Mail to Destroy the Environment


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Earlier this week I posted an article about being an environmentally friendly mailer. Unfortunately, I have witnessed companies who don’t have a clue about how to use direct mail in an environmentally-friendly way. In the spirit of ghost, goblins and Halloween, I fabricated a list of how to use direct mail in evil ways. Here’s the list of all the wrong things to do:

A Sinister Plot for Using Direct Mail to Destroy the EnvironmentSpooky list, right? When done correctly, direct mail can have a significant ROI, while not harming the environment. The responsibility lies with the companies and agencies that practice direct marketing. Is it time to take a hard look at your direct marketing practices?

Happy Halloween from Mail Print.

Republished with author's permission from original post.

Rhonda Basler
With more than two decades of marketing and operations experience, Rhonda Basler is currently the Head of Operations & Agent Experience for Compass in St. Louis, Kansas City, and Nashville. Throughout her career, Rhonda has held the customer in the highest esteem and intimately understands the relationship between employee satisfaction and customer experience. Rhonda's career has spanned both B2B and B2C companies including Dot Foods, H & R Block, Hallmark, and Compass Realty Group.


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