Halloween Special: Using Direct Mail to Destroy the Environment


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Earlier this week I posted an article about being an environmentally friendly mailer. Unfortunately, I have witnessed companies who don’t have a clue about how to use direct mail in an environmentally-friendly way. In the spirit of ghost, goblins and Halloween, I fabricated a list of how to use direct mail in evil ways. Here’s the list of all the wrong things to do:

A Sinister Plot for Using Direct Mail to Destroy the EnvironmentSpooky list, right? When done correctly, direct mail can have a significant ROI, while not harming the environment. The responsibility lies with the companies and agencies that practice direct marketing. Is it time to take a hard look at your direct marketing practices?

Happy Halloween from Mail Print.


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