Green McDonalds at Crossroads pays it forward with the Recycled Reading Corner


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The Problem

There is a literacy crisis in America. The availability of books is the key issue. According to research by David K. Dickenson in the book, Bridges to Literacy,

“The home environment – specifically the availability of reading material – is a stronger predictor of later academic achievement than socioeconomic status.”

Today 61% of low-income families have zero books at all in their homes for their children. What’s the answer? A big part of the answer is access to printed materials. It has been found to be the “critical variable affecting reading acquisition.

Enter McDonald’s

recycled reading corner at mcdonalds at crossroads

The Town of Cary, NC is home to two LEED-certified McDonald’s. The Richards Advantage franchise is the owner of both, the second of which is located at 1830 Walnut Street. Here are some of the environmentally-friendly features at this new location:

  • Green-McDonalds-in-CaryAn on-site Solar Canopy generating 36.96 kW converted power directly to the restaurant. The electricity generated by the solar canopy provides 7.5% of the overall power needed to run the restaurant.
  • Composting of restaurant waste both by the consumer and in the kitchen and recycling of cardboard and oil.
  • 99% of the old restaurant was recycled/reused during the demolition process.
  • Dual charging 240V, 32 amp Electric Vehicle Charging Station.
  • 100% LED Lighting fixtures as well as tubular skylights.
  • Water-efficient restroom/kitchen fixtures and high-efficiency kitchen equipment.
  • Building materials that feature a high recycled content including 100 percent recycled brick.
  • Drought tolerant landscape plants with no permanent irrigation system.

I had breakfast today at the gold LEED restaurant. The one program that jumped out to me though was the Recycled Reading Corner. The Corner is located in the Playland section of the restaurant. The corner allows young guests to access a book to read while visiting the restaurant. Diners have the option to borrow the book and bring it home. McDonald’s also encourages guests to bring in books to donate to the Recycled Reading Corner.

url-1TAKEAWAY: The Recycled Reading Corner is a smart way to drive home the green (reduce, reuse, recycle) message. It’s allows the restaurant to leverage the sixth type of Purple Goldfish. McDonald’s “pays it forward” for kids with little or no access to age appropriate books. It’s similar to the concept of Little Free Libraries. Little things can truly make the biggest difference.

Today’s Lagniappe (a little something extra thrown in for good measure) – Move over “Super Size Me‘s” Morgan Spurlock, a science teacher from Iowa has got you beat. John Cisna ate McDonald’s for breakfast, lunch and dinner for 90 straight days. The results will shock you:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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