Great Demo! Example: Digital Camera Packaging and Instructions


Share on LinkedIn

We recently purchased a “point-and-shoot” digital camera – and I was struck by how well the camera packaging and instructions map to Great Demo! ideas…

– The box and instructions had multiple images as examples of what kinds of photos could be taken using the camera. These are wonderful (and effective!) Illustrations, as they included “normal” views, a “telephoto” example, a “macro” view, and even a “smile-finding” sample.

– Next, I was struck by how my better-half proceeded to learn how to use the camera. She didn’t dive into the detailed instructions but, instead, found the “Quick Guide” to follow the direct pathway to get the camera set up and to take her first few pictures. This is a wonderful example of a “Do It” pathway.

– Later on, after she had experimented with the camera at a family event, she was curious about how to access and operate certain features (low lighting; flash “on”/flash “off”, “Movie Mode”, etc.). She looked these items up in the detailed instruction book, going directly to the pages of interest (and not looking for other features…). This is a terrific example of “Peeling Back the Layers” – exploring only those capabilities of interest. Later on, I expect she may revisit the instruction book as she wants to learn about other camera modes and functions.

What a wonderful, real-life example of method mimicking life…!

Copyright © 2008 The Second Derivative – All Rights Reserved.

For other articles and tips on demonstration effectiveness skills and methods, email me at [email protected] or visit our website at For demo tips, best practices, tools and techniques, join the DemoGurus Community Website at or explore our blog at

Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here