Google Offers Free Internet Reputation Management Tools

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Google has always enabled you to track what people say about you online with Google Alerts but they have now made it easier for anyone to track their online reputation with a new tool in the Google Dashboard called “Me on the Web“.

The new set of tools makes it easier for anyone to see what is posted on the web using their name. The dashboard also has features that include “How to Remove Unwanted Content” which will assist companies dealing with their online reputation management.

“If you find content online–say, your telephone number or an embarrassing photo of you–that you don’t want to appear online, first determine whether you or someone else controls the content. For example, if the photo you want to hide is part of your Picasa account, you can simply change your photo visibility settings. If, however, the unwanted content resides on a site or page you don’t control, you can follow our tips on removing personal information from the web and removing a page from Google’s search results.”

The Google Accounts dashboard, shown below, has the “Me on the Web” summary and helpful links:

To access this feature, login to your Google Account Dashboard and it will be active. The start of this product is a clear signal to any business that Internet Reputation Management is a mandatory business process that should be part the standard operation procedures for any business.

If your business needs assistance with Online Reputation Management, give our team a call to discuss our winning strategies for building your brand message online.

Republished with author's permission from original post.

Brian Pasch
Brian Pasch is an 20+ year veteran of the direct marketing industry. His career has spanned both management and technology roles. He is known for his expertise in consumer data warehousing models as well as digital marketing strategy. He is the author of four books on marketing and his latest book is entitled "Mastering Automotive Digital Marketing."

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