Google Glass versus Apple: Different Takes on Open Innovation

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Google is doing something different with their Google Glass project when it comes to innovation. In the consumer electronics industry, we traditionally see that new projects are kept under the radar and then get launched with a big splash. Apple is a master of this game.

However, as a clear sign of the changing game of innovation, Google early on realized that they needed to be open on their efforts with the Glass. They need an ecosystem that can help develop the apps that will make people buy and use the Glass.

Their take is something we are seeing more and more often in the corporate world. A big company teams up with one or two venture capitalist companies and perhaps also a couple of other industrial partners. Think GE with the Ecoimagination Challenge, Mondelez with their Mobile Future initiative and Telefonica’s Wayra initiative.

As you can read in this article, Google teamed up with Andreesen Horowitz and Kleiner Perkins Caufield and Byers to form the Glass Collective.

Having read about this approach over the last couple of weeks, it was quite interesting reading an article that suggest that Apple should ditch the silent treatment. Although this article was more about the communication element of Apple’s innovation efforts, I think this will also force some reflections on the innovation process itself.

Perhaps it is time for Apple – and many other companies – to find a better balance between sharing and hiding (in order not to be copied in this case) in the coming years. What do you think?

Republished with author's permission from original post.

Stefan Lindegaard
Stefan is an author, speaker, facilitator and consultant focusing on open innovation, social media tools and intrapreneurship.

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