Good Reads for B2B Marketing – Staple Yourself to a Lead


Share on LinkedIn

Good Reads for B2B Marketing

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Staple Yourself to a Lead

Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. This practice will return detailed insight into ways to improve the company’s processes and additionally help lessen the number of leads that could be dropped in the hand-off from marketing to sales. Via Marketo

Build A Content Hub That Converts

B2B marketing exec, Michael Brenner confirms that today’s B2B buyer is overwhelmed with the amount of product-centric content on the web. He shares eight steps to build a content hub that centers on providing useful information to your buyers. Brenner suggests a focus on conversion puts the prospect into an active relationship where you create unique value for the buyer. Via B2B Marketing Insider

Report: Data, content drive email marketing

Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” More than half of B2B marketers say they are improving e-mail by adding segmented content. Additionally most respondents prefer building their own lists, the study found, as opposed to using lists rented or bought from third parties. Via BtoB Magazine

B2Bs Struggling with Online Marketing Mix; Sales Cycle Gets Longer

According to a recent survey conducted by BtoB magazine and Bizo, the B2B digital marketing mix is not addressing longer sales cycles. Only 40% of respondents say that the B2B sales cycle has either significantly or somewhat increased in the last three years. Most marketers (60%) report that they are not fully satisfied (neutral or dissatisfied) with their current efforts to differentiate on brand. Via MarketingProfs

5 Tactics to Grow Your Email List

Marketers can—and should—grow their e-mail lists organically, Mike Hotz writes. By designing the opt-in e-mail form on your website to stand out on several pages or exchanging e-mails for an offer, you can grow your list “in a safe, permission-based way.” Via Mashable

Republished with author's permission from original post.

Dan McDade
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here