Go Old School & Get Personal With Your Customers


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thankyoucardA trip to my mailbox typically results in flyers, junk mail, dentist appointment reminders, the occasional Wish.com order, or Bed, Bath, and Beyond discount cards. With everything online, these days, what is placed in my mailbox by the friendly postal worker is usually shredded and discarded within a few minutes.

I’m guessing I’m not alone.

But, in those rare occurrences that I do receive something personal in the mail, such as a card or invitation from a friend, it almost seems like my mailbox is smiling. I then feel like smiling. And, suddenly am jumping for joy, similar to this photo (below):


I’ve got personal mail in my mailbox!

While this may make for quite a scene at my apartment complex post office box, it does send a statement:

Personalized Communication Is Powerful.

My sister, the owner of High Horsepower Home Cleaning, took following up to a whole new level with her clients.

While you may receive a generic thank you card from a company in the mail from time to time, you can tell they printed hundreds of the same cards, stuck your name to the front and dropped it in the mail because they had to.

But, what if you took the time to create a custom card showing your gratitude for their service with the company? Or, perhaps congratulating a client on a personal success they shared with you? Or, giving your condolences to them when life tosses challenging situations their way and they’ve opened up to you about it?

What would it be like to open your mailbox and there is an envelope with your name on it and on the inside, a card with a custom photo and a message that was written just for you? You’d probably look like me in the photo above (perhaps without the wine glass).

That’s what my sister has started doing for her clients to thank them for using her company and to build connections with them as they use her service.

Sound too old school? Really think about this.

With the help from SendOutCards, a custom greeting card system for businesses and personal use, she’s able to:

  • Login via an app on her phone.
  • Upload a custom photo or choose from their available options.
  • Write a personal message.

SendOutCards then prints and mails the card to the client.

Pretty nifty right? You don’t need to spend hours on this – you don’t need to buy any stamps – you pay per card. You can also add gifts to go along with the cards. It’s easy. And, so far, her clients LOVE it. In fact, her clients tell her that it is very unexpected for a home cleaning company to show such personalized care.

When my sister shared with me that she was using this service, I was impressed! And, of course, I began thinking of ways to use it at with the company I work for and beyond:

How To Go Old School & Get Personal With Your Customers

  • Depending on the number of your clientele, allow each customer service representative to pick a client each week or so that they wish to share send a personal thank you note. Give them the freedom to create a meme or pick a photo that directly correlates with their conversation. Ask them to write the message. Obviously, make it within good taste. You do not want to offend your customer!
  • A service like SendOutCards gives you the flexibility to upload photos and have someone else print and send the card for you.
  • Or, you can use hand-made cards from the reps via a Customer Appreciation Station then mail to your customers.
  • Make time for your team to be creative and send words of gratitude to the clients. Sure, they just helped them fix their phone system or answered their DMV question, but a little “thank you” note goes a long way for your brand.
  • Measure the responses from customers on these cards. And, keep tabs on how long these customers remain customers of your business.

Ultimately, you are enhancing your customer experience and empowering your team to connect with your customers on new levels. 

If you’re interested, you can send two free SendOutCards via the link below:

Send Out Cards Trial

BTW: This isn’t a sales pitch. I’m just spreading the word about what works and hooking you up with some free stuff. 

Enjoy being creative and sharing gratitude with your customers!

Republished with author's permission from original post.

Jenny Dempsey
Jenny is Consumer Experience Manager for Apeel Sciences and FruitStand with more than 15 years of customer service experience. She is co-founder and a regular contributor on CustomerServiceLife.com.


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