GMC Software Technology to Highlight Multi-Channel Communications at Graph Expo 2010


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GMC Software Technology to Highlight Multi-Channel Communications at Graph
Expo 2010

September 28, 2010-Boston, Massachusetts and Appenzell, Switzerland– GMC
Software Technology, the standard in personalized communication, will
highlight new product features that enable print service providers and
enterprise customers to engage in highly personalized multi-channel
communications including print, email and mobile messaging at Graph Expo
2010, October 3-6, 2010, McCormick Place South in Chicago, Illinois.

Demonstrations will be conducted in GMC’s booth, number 455 as well as a
variety of hardware and software partner’s booths. The company will also be
showing how print fits into an increasingly seamless customer communications
management strategy and how print service providers and in-house printing
departments can help their customers and themselves to grow profits and cut
costs by using the latest software technologies for multi-channel

“The trend in marketing communications has shifted as there isn’t one single
communications channel that delivers better than another and that works for
most everyone,” said Bill Parker, CMO at GMC Software Technology. “As a
result, we are automatically living in a multi-channel world that is
controlled by the customer, who in the end, will determine how, when and
where they want to be communicated with and in which medium or channel.”

According to the Direct Marketing Association’s (DMA) Statistical Fact Book,
2010, online search, email, online video, social media and mobile marketing
grew respectively from 4 to 28 percent in 2010, while magazine, yellow
pages, newspapers, online display and broadcast declined. The fact book also
pointed out that while marketers still invest significantly in traditional
marketing mediums, direct mail for example at 15 percent of their overall
marketing budget, they are also making modest investments in online and
mobile marketing in 2010.

GMC Software Technology is well positioned to take advantage of existing and
emerging marketing trends as their solutions enable the delivery of customer
communications via multiple channels with cross-channel integration in a
consistent and coordinated way. Specifically, GMC’s products and solutions
enable the rapid creation, management and production of complex personalized

. Multi-Channel: Coordinated electronic, print, and mobile
communications with integrated response capture
. Print: TransPromo, direct marketing, on-demand publishing, customer
communication and transactional applications
. Email: HTML or plain text email and integration with PURL’s and
. Mobile: SMS or MMS messaging

In addition to the company’s presence in the exhibit hall, GMC Software
Technology’s Scott Baker, Vice President of Worldwide Channels, will be
speaking at Xplor at Graph Expo, a two-day education program. Baker
presentation titled “Technology Applications and Their Use in Multi-Channel
Marketing Campaigns” will be held Tuesday, October 5 at 11:00 AM in room
N426A in McCormick Place South.


GMC Software Technology

GMC Software Technology helps businesses implement high impact, personalized
communications programs that increase customer satisfaction and loyalty,
drive new customer acquisition, improve productivity and cut costs. Our
award-winning software is an easy to implement, end-to-end solution that
provides full data integration and processing, design and composition,
collaboration and approval, distributed output management and process
automation for highly targeted print and electronic communications. GMC
offers exceptionally reliable technologies and services based on worldwide
ISO 9001:2000 certification and CMMI development methodology. We serve
thousands of users worldwide, and many of our customers are producing in
excess of 100 million personalized documents per month – including direct
mail, statements, bills, policies, catalogs, correspondence and TransPromo

GMC Software Technology continues to add to its tally of industry awards.
Most recently, Xerox Corporation’s Global Business Group named the company a
2009 Business Partner of the Year for its continued contribution to Xerox,
its customers and the printing industry. Just prior, the company was
recognized by the ON DEMAND Conference & Exposition with a Best of Show,
Honorable Mention award in the Web-to-Print category and winner of the Most
Innovative Use of Technology award for its PortalBuilder software solution.
Also in 2010, the European Digital Press Association (EDP) awarded GMC
PortalBuilder the Best Web-To-Print Software of the Year for 2010 and in
March, Xplor International awarded the company “Innovator of the Year” and
“Technology Application of the Year for a third year in a row. In 2007, the
EDP named GMC PrintNetT Best Variable Data Software and in 2008 and named
GMC PrintNet Connect and WebProof “Best Special Application Software of the

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