January 27, 2010-Boston, Massachusetts and Appenzell, Switzerland-GMC
Software Technology, the standard in personalized communication, today
announced an expanded global presence with a new office in Italy. The
office, located in Milan, will service the Italian market where GMC already
has a number of print service provider and enterprise customers, in addition
to response to the increasing demand for GMC’s products and services in the
direct mail, financial, marketing and transactional printing sectors.
The new office is under the direction of Country Manager Riccardo Babbini,
who has held both sales and management positions with EMC, Oracle and Sun
Microsystems as well as the Managing Director for Crytptomathic in Southern
Europe prior to joining GMC Software Technology. Babbini has an engineering
degree from Politecnico University of Torino and a master of sciences degree
in IT-Security from Minneapolis, Minnesota.
“Our customer base in Italy has continued grow over recent years and
includes some of the largest print service providers in the country,” said
Hansruedi Jorg, Vice President of European Operations at GMC Software
Technology. “Given the increased demand for personalized communications and
rise of digital color printing, it was only natural that we established a
formal presence here.”
The Italian office will be responsible for all marketing, support and
partner activities throughout the region as well as providing prospects and
customers with access to GMC’s entire product line for developing and
managing high-impact personalized communications, 1-to-1 marketing,
transactional, multi-channel and TransPromo communications. In addition, the
office will take a pivotal role in generating awareness for GMC Software
Technology, evangelize personalized communications and drive demand with
print service providers and enterprise customers in the region.
GMC has over 300 employees, over 45 offices worldwide and with the exception
of Antarctica, conducts business on every continent around the globe.
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About GMC Software Technology
GMC Software Technology helps businesses implement high impact, personalized
communications programs that increase customer satisfaction and loyalty,
drive new customer acquisition, improve productivity and cut costs. Our
award-winning PrintNet software is an easy to implement, end-to-end solution
that provides full data integration and processing, design and composition,
collaboration and approval, distributed output management and process
automation for highly targeted print and electronic communications. GMC
offers exceptionally reliable technologies and services based on worldwide
ISO 9001:2000 certification and CMMI development methodology. We serve
thousands of users worldwide and many of our customers are producing in
excess of 100 million personalized documents per month – including direct
mail, statements, bills, policies, catalogs, correspondence and transpromo
materials. www.gmc.net.
GMC Software Technology continues to add to its tally of industry awards.
Most recently, in March 2009, Xplor International awarded the company
“Technology Application of the Year” for a second year in a row. In 2008,
the European Digital Press Association (EDP) named GMC “Best Special
Application Software of the Year.”
PrintNet and the GMC logo are trademarks of GMC Software Technology.
