GlobalSpec Offers Proven Marketing Strategies for Successfully Emerging from the Economic Downturn

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New white paper identifies six steps to prepare companies in the industrial sector for economic recovery

Troy, NY — 12/18/2009 – GlobalSpec (www.globalspec.com), the leading
specialized search engine, information resource and e-publishing company for
the engineering, industrial and technical communities, today announced that
it has released its newest white paper, “Preparing for Economic Recovery:
How Industrial Sector Companies Can Successfully Emerge from the Downturn.”

Developed specifically for companies within the industrial sector, the white
paper explores the importance of being in a position to succeed as the
economy begins to grow again. That means formulating strategies, designing
campaigns and making smart media choices now. It also advises against
returning to the “old way” of doing things. More than ever, companies have
to address accountability and measurement by making strategic decisions
about choosing new media, entering new markets, and positioning products.

The white paper provides a six-step checklist for companies looking to
emerge from the downtown in a stronger position than ever to win business:

– Build marketing plans and justify expenditures now
– Prioritize marketing investments
– Explore new markets
– Update marketing materials and fine-tune messaging
– Emphasize measurement and ROI
– Work with new media partners

“The important question during a downturn isn’t whether or not the economy
will recover-it will; it always does,” said Angela Hribar, chief sales and
marketing officer for GlobalSpec. “The important question is whether your
company will be in a position to choose an appropriate mix of targeted
online programs that complement traditional marketing efforts, offer
measurability and ROI, and provide evidence to support marketing decisions.
To a large degree, the level of success will depend on these marketing
efforts and capabilities – what you have done during the downturn and what
you put in place now to win business during the recovery.”

For a copy of “Preparing for Economic Recovery: How Industrial Sector
Companies Can Successfully Emerge from the Downturn”, visit
www.globalspec.com/advertising/wp/Preparing_for_Economic_Recovery.pdf

About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search, information
services and e-publishing company serving the engineering, technical and
industrial communities. GlobalSpec users benefit from domain-expert search
engines, a broad range of proprietary and aggregated Web-based content, and
more than 60 e-newsletters – helping them search for and locate products and
services, learn about suppliers and access comprehensive technical content.
SpecSearchR, GlobalSpec’s trademarked search technology, allows users to
search by specification more than 187,000,000 parts in 2,300,000 product
families from more than 24,000 supplier catalogs. For suppliers, GlobalSpec
offers highly filtered sales and marketing opportunities, product promotion
and brand advertising platforms, including the GlobalSpec Industrial Ad
Network, and a wide range of e-media advertising and marketing solutions.

GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering
Web are registered trademarks of GlobalSpec, Inc.

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