Suppliers now able to promote their social media presence through
GlobalSpec’s online offerings, increasing effectiveness and efficiency
Troy, NY — 06/08/2010 – GlobalSpec (www.globalspec.com), the leading
specialized search engine, information resource, online events and
e-publishing company for the engineering, industrial and technical
communities, today announced it has implemented a series of enhancements to
help suppliers promote their social media presence on GlobalSpec. GlobalSpec
clients now have the capability to add social media links to company
profiles and supplier videos to Product Announcements, providing additional
ways for industrial suppliers to leverage social media to engage buyers
through GlobalSpec.
GlobalSpec now allows clients to add Facebook, Twitter, LinkedIn and blog
links within their individual company profiles, giving engineering,
technical and industrial professionals another way to connect and learn more
about companies of interest. Other enhancements include the ability for
suppliers to add video to their marketing hub and product announcements,
allowing them to feature key products and capabilities to their target
audience.
Driving the additions are the results of a recent survey of current
GlobalSpec clients. The results indicated that 48 percent of respondents are
using LinkedIn, 31 percent are using video, 25 percent have company Twitter
accounts and 16 percent have Facebook pages. Another one-third realize the
value that social media holds, and plan to use it within their businesses
accordingly – 37 percent of respondents plan on implementing a company blog
over the year and 31 percent will develop a company Facebook page.
“Empowering our clients to add videos and social media links to their
representation on GlobalSpec is a natural progression in helping companies
listen to what their customer base is discussing and guide the conversation
by offering relevant information,” said Chris Chariton, vice president of
marketing services and product management for GlobalSpec, Inc. “This
ultimately results in more useful information being shared between suppliers
and buyers.”
GlobalSpec is already participating in social media for both the user and
supplier communities. On the user side, its CR4 Web site is a social network
for the engineering, technical and scientific communities; the site also has
a LinkedIn group, a Twitter account and a Facebook group. For suppliers,
there is the Marketing Maven blog and a corresponding Industrial Marketing
Mavens LinkedIn group and Twitter account.
About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search, information
services and e-publishing company serving the engineering, technical and
industrial communities. GlobalSpec users benefit from domain-expert search
engines, a broad range of proprietary and aggregated Web-based content, 40
online events and more than 60 e-newsletters – helping them search for and
locate products and services, learn about suppliers and access comprehensive
technical content. SpecSearchR, GlobalSpec’s trademarked search technology,
allows users to search by specification more than 185,000,000 parts in
2,300,000 product families from more than 24,000 supplier catalogs. For
suppliers, GlobalSpec offers highly filtered sales and marketing
opportunities, product promotion and brand advertising platforms, including
the GlobalSpec Industrial Ad Network, and a wide range of e-media
advertising and marketing solutions.
GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering
Web are registered trademarks of GlobalSpec, Inc.
