Globalization, Corporate Governance, and The Importance of Language


Share on LinkedIn

Today we finish up our series on globalization and what it means for your CX program. (See parts one, two, and three.)

My colleague, Paul Herdman, sketches out some key summary considerations for actually making a global program work. Among other concerns, CX professionals creating a global program have to address the issue of standardizing the company’s key components in many different languages.

It may sound like a simple component of the globalization process, but languages and translations are key, and I know from experience that they can become a huge sinkhole of time and effort. Translators interpret things differently and create new complexities in the program. But the issue of language and translations can also open up the program to gaming if individuals in the various regions are responsible for doing the translations.

Language barriers may make complete global standardization impossible, so CX leaders need to create a global framework without trying to make everything the same.

Paul returns to a common theme of global governance.  We did a blog on this last week if you want to check it out in more detail, but the importance of global governance cannot be overemphasized.   It forms the framework and global strategy within which the CX program will run and it’s absolutely critical.

As always, let me know what you think.

Until next time.


PS  Congratulations to Juan Pablo Montoya on his 2nd Indy 500 victory and Nico Rosberg for stealing victory at the 2015 Monaco Grand Prix.   What wins on Sunday sells on Monday.

Republished with author's permission from original post.

Chris Travell
Chris Travell is VP, Strategic Consulting for the Automotive Group of Maritz Research. He is responsible for working with Maritz' Insight Teams to further the understanding and application of the firm's automotive research. He has appeared on numerous television programs and is often quoted in Automotive News, Time, USA Today, Edmunds, Detroit Free Press, The Globe and Mail and various other publications in regard to issues related to the North American automotive industry. He is the principal contributor to The Ride Blog, Maritz Research's automotive blog.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here