Global Enterprises Getting Social in China


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Demand for Comprehensive Social Media Management System That Supports Weibo,
Renren, and QQ met by Sprinklr

NEW YORK, NY – April 9, 2013 Sprinklr, the leading provider of social media
management (SMM) infrastructure for the enterprise, today announced the
integration of the three leading Chinese language social networks, Sina
Weibo, QQ, and Renren, into its Social@ScaleT platform. The Company is the
first and only enterprise-focused SMMS provider to offer this capability and
clients including Samsung and GM International are already reaping the

For Samsung, the business impact has been notable. “Every global brand is
focusing on being social with the China market. This integration has helped
us do that,” said Edward Dzialowski, Solution Manager in the Samsung Social
Media Centre. “And it goes beyond that. We can now manage our China teams on
the same platform as the rest of our global teams to enable unified
reporting, metrics, branding, campaigns, and governance. It’s a big win for

China has already proven itself to be the next big frontier for social media
adoption with usage in the geography continuing to accelerate at rapid
rates. Sina Weibo currently has over 350 million registered users with 100
million messages posted daily; Renren has over 31 million active users per
month; and QQ has over 700 million accounts. (Wikipedia). For global brands
looking to manage their online presence across multiple divisions,
geographies and at scale they would be remiss to not incorporate this
critical geography into their social media strategy. Concurrent with
increased social media use in China, the demand by large enterprises for a
single platform that securely supports multi-function and multi-division
collaboration, asset management, and reporting for Chinese-facing teams with
their global colleagues has skyrocketed as well.

Working closely with its enterprise client partners and the Chinese social
networks, Sprinklr clients can now publish, search, manage audiences, white
label, and do reporting on engagement metrics from Sina Weibo, RenRen, and

Sprinklr provides the social infrastructure for more than 200 household name
brands such as Intel, Dell, Virgin America, Cisco Systems, Samsung, Hearst
and Newell Rubbermaid.

“The explosion of social media usage in China is putting pressure on global
enterprises to increase the level and quality of their customer engagement
on Chinese social networks,” said Ragy Thomas, CEO at Sprinklr. “What’s
more, global brands that are serious about social have a clear need for a
comprehensive social media management platform that can support multiple
geographies. We made it a top priority to fill this critical void in the

About Sprinklr

Sprinklr fundamentally believes that the advent of social technologies
changes every aspect of how businesses connect with their audiences. With
over 200 global brands as customers, and financing from Battery Ventures and
Intel Capital, the company is relentlessly focused on helping large
enterprises adapt the realities behind their firewall to the new realities
of the socially-networked and empowered customer. The company offers an
enterprise-wide Social Media Management System and related services. The
world’s most social brands choose Sprinklr to be Social@Scale.

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