GI Direct streamlines business processes with Technique MIS investment


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Direct marketing production house, GI Direct, part of integrated direct marketing and multi-channel customer communications provider, GI Solutions Group, has invested in the full MIS suite of solutions from print software firm Technique, following the successful installation of their scheduling and data collection applications.

The existing in-house system has been replaced by the Technique suite of applications in order to provide a fully integrated solution across the whole business. It enables GI Direct to collect data from the shop floor in order to provide members of the production team with an up-to-date view of what is happening on all machines. It also allows ‘real time’ access to the scheduling and job status screens that provide information on job schedules, work in progress and stock reports, enabling GI Direct to offer clients faster and more accurate real time information.

Not only is the Technique MIS suite being used for production scheduling, but GI Direct is also benefiting from the CRM functionality offered by the company management, estimating and order management modules. This means GI Direct can access instant customer and prospect information including customer history and current activities, provide high speed quotations, and automatically generate order confirmations and sales invoices.

Robin Welch, Group Managing Director, GI Solutions Group comments: “We already had components from Technique which have worked very well for us. The decision to order the new applications is a further step towards streamlining our business processes. We wanted to find a good, developed system that would fit our business well and that’s exactly what we found with Technique. We will invest some significant internal resources to implement the system quickly in order to pass on the efficiency benefits and improvements to our customers as soon as possible.”

Paul Cooper, Chief Executive Officer, Technique, comments: “We provide modules that optimise all stages of the print job administration, control and management and permit integration with other business systems. We were delighted that GI Direct chose to invest in the full MIS suite based on the success of the scheduling and data collection applications that they had already installed. Our offering fits well with their business objectives and will provide benefits through contract pricing and improved job management.”

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For further information please contact:
Naomi Bloomer
[email protected]
+ 44 (0)20 7087 8053

About GI Direct:

GI Direct is one of the largest direct mail production houses in the UK, providing customer focussed solutions to a wide range of industries including financial services, charity and not-for-profit, mail-order, public sector and retail.

With 170 highly skilled people on a 100,000 sq. ft. site, GI Direct provides some of the most innovative and dynamic mail solutions available today…and tomorrow, supported by leading-edge technology. Our in-house manufacturing capabilities include digital, continuous and inline scitex personalisation. GI Direct can control every part of the production process, from concept to design and pre-press through to printing, enclosing and fulfilment.

As part of GI Solutions Group, a leading integrated direct marketing and multi-channel customer communications provider, we provide a holistic approach to customer communications, helping you deliver the right message at the right time through the right channel to truly engage with your audience.

For more information, please visit or

About Technique:

Technique offers cutting-edge Print MIS solutions through a complete set of modular applications that can be implemented stand alone or as an integrated suite to meet business requirements. Technique modules encompasses everything from web-based sales inquires and ordering to production scheduling and shop-floor data collection with sophisticated DMI, coupled with advanced JDF integration to prepress, press and postpress systems providing dramatic improvements in efficiency.

Technique has customers in over 15 countries

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