Description: Customer feedback can be a great source of inspiration and quality content for your site. How do you get your customers to sing in your choir?
Want to inspire your prospects and customers? What can be more inspiring than a crowd of customers who are singing and telling stories around your product? All you need to do is give them a voice to sing in your feedback choir. It’s in your power—catch the moment, inspire them, and give a little push to get things rolling. Even if you’re a small business, customer feedback may become your way to marketing success.
Customer feedback is the most convincing and reliable way to get more prospects into your sales pipeline. Is there more solid proof than a real and personal success story on your website that validates the usefulness and effectiveness of your product?
Research conducted by Gleanster proves that ignoring your customers’ songs is the route to disaster, and active listening gives you several advantages. 92% of business leaders insist that the customer’s voice should be the company’s organizational focus. You should not only listen to the lyrics but also hear the tune, the mood, and the context of what is said. You want your company to be customer-centered, right?
A good choir is always a well-organized choir. Systematic feedback collection helps you to resolve customers’ pains and bring their experience to an entirely new level.
Moreover, customer satisfaction and innovation will mushroom up as well. Fast and context-sensitive reactions are the key to success, as through customer feedback you get raw statistics that can be translated into real company actions in a timely manner.
Here is a quick and easy action plan to get things rolling fast.
1. Think about the touch points.
What is the best time to collect customer feedback? In most cases, it’s after the service or product has been delivered and a bit of time has passed for the customer to actually try it out.
2. Then think about the most convenient way to collect the feedback.
You could send a questionnaire to fill out, record a phone call, record a talk via Skype, or, finally, make a video. The last is certainly the most persuasive, but the most difficult to set up.
3. Give your chosen process a try.
Once settled on the method for collecting feedback—give it a try! See how customers respond. Do you get a lot of responses? Is the feedback insightful? If not, think about what might be improved about the form or try other methods of communication.
4. Analyze the results and set up a process.
It’s all a matter of trial and error. Start with the process, see how it goes, what results it brings. Give it another try and iterate. Once you see the process is efficient—great! You’ve made it!
5. Take it out and put it on your site!
Why keep wonderful customer feedback to yourself? Once done—take out the feedback and put it onto your site. It will be indexed by search engines and will soon bring you results.
Do your customers sing? Did you manage to take their voices and let them be heard? Do let me know about your experiences of making your customers sing in your choir.
