Get Satisfaction’s Community Experience Ignites Customer Conversations to Enhance Collaboration for TechSmith


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Newest version of Get Satisfaction’s community platform enables companies to
engage in deeper more relevant conversations with their customers

SAN FRANCISCO, October 30, 2013 – Get Satisfaction, a community platform for
creating engaging customer experiences, today announced the general
availability of its redesigned community solution. Its new community
platform helps customer-centered companies, such as client TechSmith,
promote deeper customer engagement and gather voice-of-customer insights.

“By providing the foundation for customer-first companies to build, innovate
and differentiate by engaging their customers in real and meaningful
conversations, Get Satisfaction is leading customer interaction into a new
era,” said Wendy Lea, CEO, Get Satisfaction.

Get Satisfaction reimagined its platform to fuel conversations that engage
customers. Features include: a new community home page organized around
conversations, re-vamped customer profiles to focus on the actual people
engaging in the community, conversation pages optimized for content
discovery, redesigned category pages to provide customer collaboration
spaces, and advanced private and invite-only messaging capabilities. With as
many as 30 percent of visitors currently reaching customer communities via
mobile devices, the new community experience uses Responsive Web Design to
seamlessly adapt to smartphone, tablet, and desktop displays.

TechSmith, a long time Get Satisfaction customer, uses their community to
support its social customer experience for users of their screen capture and
recording software products. They put Get Satisfaction’s new community
application in place during the beta program to further capitalize on the
more than 15,000 customer conversations ignited from within their community.

“It’s easy to say you’re a ‘listening’ company and that you value what your
customers are saying,” commented Daniel Foster, social media strategist at
TechSmith. “But at TechSmith, we want to show our customers how much we
value them by being actively engaged in the conversations and issues that
matter most to them. We’ve been doing this through our Get
Satisfaction-powered customer community since 2010, but with the rollout of
the redesigned community experience, we’re able to engage our customers in
even more meaningful and seamless ways. This helps our customers share
feedback with each other, but it also helps TechSmith get deeper insight
into what our customers and prospects want in the most efficient way.”

With the redesigned Get Satisfaction community experience, TechSmith
reported they are able to more readily tap their customers for rich,
relevant feedback, which has enhanced their collaboration with customers,
better fueled their product innovation process, and accelerated their
time-to-market. In addition, the community provides a new level of customer
service and support, serving as a knowledge base of support content
optimized for natural search.

“TechSmith truly exemplifies a company that catalyzes customer collaboration
to drive product innovation,” added Lea. “We’re excited to offer TechSmith
more tools to help them energize their customer community and fuel their
company growth.”

As of today, the new community experience powered by Get Satisfaction is
available to all existing customers and prospects. For more information,
please visit:

About Get Satisfaction
Get Satisfaction helps customer-centric organizations engage millions of
consumers in meaningful conversations about their products and services,
every day. The Get Satisfaction community platform transforms these
conversations into powerful customer-generated marketing content and
insights, enabling businesses to create differentiated customer experiences,
acquire more customers and bring new innovations to market. Headquartered in
San Francisco, Calif., Get Satisfaction’s customers include Citrix,
HootSuite, Intuit and Kellogg’s.

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