Get Satisfaction Welcomes Former Adobe and Oracle Executive Kumar Vora to Board of Directors


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Customer experience and product development veteran to help progress
company’s community innovation initiatives

SAN FRANCISCO, August 27, 2013 — Get Satisfaction, a community platform for
creating engaging customer experiences, today announced the appointment of
Kumar Vora to its board of directors. Vora brings 25 years of industry
experience and a long history of building and delivering product innovation
that enhances and evolves the customer experience for companies such as
Adobe, Apple, HP and Oracle.

Vora couples entrepreneurial know-how with enterprise expertise and has been
a true champion for customer-centric strategies as a conduit for growth and
innovation. Currently, he is an entrepreneur-in-residence at Foundation
Capital. Prior to that, Vora was senior vice president of WebCenter Products
at Oracle. In addition to his early positions in engineering and
entrepreneurial pursuits as co-founder of Oblix (acquired by Oracle in
2005), Vora held multiple executive positions and led product development
for LiveCycle at Adobe for nearly a decade.

“Get Satisfaction is laser focused on helping businesses differentiate on
customer experience,” said Wendy Lea, CEO, Get Satisfaction. “Kumar’s
innovative, product-focused mind and deep understanding about evolving the
customer experience will give our board additional fire power to progress
the Get Satisfaction community platform and realize the tremendous growth
potential we have set for ourselves.”

Get Satisfaction recently launched its new platform, which was completely
rebuilt from the ground up to improve the user experience for its business
users and their community members alike. Vora will work closely with Lea and
the board to chart the next phase of product innovation and growth for Get
Satisfaction as the company continues to help their clients transform their
customer conversations into powerful user-generated marketing content and
insights that are valued across the enterprise.

“Get Satisfaction is perfectly positioned at the convergence of three
important trends impacting the customer experience: the advent of social
computing; the need to create dynamic and authentic marketing content, and
the consumerization of technology that allows customer interactions to be
captured, measured and shared as they happen,” said Vora. “Working with
Wendy and the team to innovate for this evolving ecosystem is a thrill and I
am looking forward to digging in.”

About Get Satisfaction
Get Satisfaction helps customer-centric organizations engage millions of
consumers in meaningful conversations about their products and services,
every day. The Get Satisfaction community platform transforms these
conversations into powerful user-generated marketing content and insights,
enabling businesses to create differentiated customer experiences, acquire
more customers and bring new innovations to market. Headquartered in San
Francisco, Calif., Get Satisfaction’s customers include Citrix, HootSuite,
Intuit and Kellogg’s.

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