Geoscape and Scarborough Create Joint Offering Designed to Deliver Unparalleled Market Insight


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Geoscape Integrates Hispanicity™ into Scarborough Online Platform

Integrated Data and Visualization System Answers Critical Marketing Questions

MIAMI (April 4, 2012) – Geoscape® and Scarborough Research™ today announced the integration and release of Scarborough’s PRIME Lingo® data resources within the Geoscape Intelligence System (GIS). This benchmark combination of deep consumer insight and a full-featured, online intelligence platform answers market researchers’ need for a complete resource that enables fresh local market analysis allowing them to present their findings in a visually-compelling-format.

PRIME Lingo® is local market consumer research firm Scarborough’s new web-based software platform featuring apps for all types of users. With this key integration, Geoscape subscribers who opt for the PRIME Lingo option now have single-sign-on access to all Scarborough studies plus special segmentations as well as Geoscape’s Hispanicity™ segmentation which is embedded in Scarborough data.

As the premier source for consumer insights, measuring the lifestyle and shopping patterns, media behaviors and demographics of American consumers, Scarborough measurements detail the dynamic lives of American adults in 77 different local markets. Scarborough’s insights enable market researchers to create the ideal consumer profile for their products or services.

The GIS platform then enables users to quantify, geo-locate and even identify these key target markets with extreme accuracy at all geographic levels, and even within retail trade areas, down to the block group level. This type of localized market intelligence can dramatically improve the ROI of any product launch, distribution strategy, site selection or marketing campaign.

The integration of these two powerful web-based intelligence platforms enables a deeper understanding of key market dynamics, all with a single-sign-on and on a seamless platform designed for marketers of all skill levels.

For existing Scarborough customers, Geoscape can activate their PRIME Lingo subscription right inside the GIS application. Current Geoscape subscribers can opt to add PRIME Lingo access for individual metro areas, or for the entire 77 local markets surveyed by Scarborough twice each year.

For more information about this powerful new combination of resources, please visit either or .

About Geoscape

Geoscape serves its clients by providing analytics, data and automated intelligence systems. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and César M Melgoza, Founder & CEO, and is headquartered in Miami.

About Scarborough

Scarborough ([email protected]) measures American life. Our consumer insights reflect shopping patterns, media usage across platforms and lifestyle trends for adults. Media professionals and marketers use Scarborough insights to make smarter marketing/business decisions on things like ad placement, multicultural targeting, and sponsorship opportunities. The company’s core syndicated consumer insight studies in 77 Top?Tier Markets, its Multi?Market Study and its national USA+ Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough Mid?Tier Local Market Studies, Hispanic Studies and Custom Research Solutions. Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out?of?home media companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. and The Nielsen Company.

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