CustomerThink Founder Bob Thompson interviews George Brown, CEO and co-founder of Blue Canyon Partners about his new book CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs.
Key discussion topics:
- Why is analyzing a company’s “customer chain” critical to identifying growth opportunities
- How Emerson got out of a commodity trap by understanding customer issues multiple stages down their customer chain
- Why Customer Experience matters in value creation, even for companies selling complex products
- Four dimensions of leadership in creating the right customer-facing culture for win-win relationships
Interview recorded Dec. 6, 2011.
