Creating “CoDestiny” With Your Customers: Inside Scoop With George Brown of Blue Canyon Partners


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CustomerThink Founder Bob Thompson interviews George Brown, CEO and co-founder of Blue Canyon Partners about his new book CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs.

Key discussion topics:

  • Why is analyzing a company’s “customer chain” critical to identifying growth opportunities
  • How Emerson got out of a commodity trap by understanding customer issues multiple stages down their customer chain
  • Why Customer Experience matters in value creation, even for companies selling complex products
  • Four dimensions of leadership in creating the right customer-facing culture for win-win relationships

Interview recorded Dec. 6, 2011.

George Brown
George F. Brown, Jr. is the CEO and cofounder of Blue Canyon Partners, Inc., a management consulting firm working with leading business suppliers on growth strategy. See Along with Atlee Valentine Pope, he is also the author of CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, published by Greenleaf Book Group Press of Austin, TX. George has published widely on such topics as listening to customers, pricing, best practices in implementation, and the changing competitive environment.


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