Genesys SIP Strategies to be Showcased at Gartner Customer Relationship Management Summit 2009


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Camberley, UK, 24th February, 2009 – Genesys Telecommunications Laboratories, an Alcatel-Lucent company (Euronext Paris and NYSE: ALU), will showcase its new SIP strategies at Gartner’s Customer Relationship Management (CRM) Summit 2009. Session Initiation Protocol (SIP) empowers integration across existing systems and Genesys will demonstrate how organisations can leverage existing technology to boost customer loyalty and bottom line benefits. At a time when optimising limited resources is a top priority for all businesses, a SIP implementation can eliminate costly ‘rip and replace’ technology projects.

Genesys recently launched a dedicated Strategic Solutions Team to support clients as they implement SIP-based infrastructures and integrate disparate silos of information and independent systems. There has been an increasing number of organisations deploying this technology in order to achieve a Federated Enterprise, a trend Genesys will continue to support. The Team is made up of industry-leading business consultants, solutions specialists and systems architects, and brings innovative business solutions and strategies to organisations in a range of markets.

“SIP is a cornerstone technology that is starting to come to prominence,” commented Bruce Eidsvik, Vice President, Strategic Solutions EMEA. “Our new Strategic Solutions Team is tasked with creating innovative solutions that bring together systems and technologies from a range of partners that can contribute towards a bespoke system. This will primarily involve integrating existing systems that a client has implemented, as it would double their costs if they were ripped and replaced. SIP is a technology that enables a lot of our projects to go forward and will be a big part of our new Strategic Solutions Team’s projects.”

Gartner’s CRM Summit 2009 will take place on 3rd – 4th March at the Royal Lancaster Hotel in London.

About the Gartner CRM Summit 2009
The Gartner CRM Summit 2009 presents how to establish solid foundations for CRM strategies and examines the cool innovations that organisations are beginning to adopt. The Summit will both seek to learn from the lessons of the past and look to the future, but will mostly focus on the current imperatives facing organisations today. Additional information is available at

About Genesys Telecommunications Laboratories, Inc.
Genesys, an Alcatel-Lucent company, is the only company that focuses 100 per cent on software to manage customer interactions over the phone, web and in e-mail. The Genesys software suite dynamically connects customers with the right resources – self-service or assisted-service – to fulfil customer requests, optimise customer care goals and efficiently use resources. Genesys software directs more than 100 million customer interactions every day for 4,000 companies and government agencies in 80 countries. These companies and agencies can leverage their entire organisation, from the contact centre to the back office, to improve the overall customer experience. As a result, Genesys helps stop customer frustration, drive efficiency, and accelerate business innovation. For more information, go to or visit the industry blog at

About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable service providers, enterprises and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications, and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. With operations in more than 130 countries, Alcatel-Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organisations in the telecommunications industry. Alcatel-Lucent achieved adjusted proforma revenues of Euro 18.3 billion in 2006 and is incorporated in France, with executive offices located in Paris. [All figures exclude impact of activities transferred to Thales]. For more information, visit Alcatel-Lucent on the Internet:

Duncan Burford
UK PR for Genesys
Tel: 01780 721 433
Email: [email protected]

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