Generate Sales by Tweeting


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If you are a sales representative you know how difficult it can be to generate quality sales leads. To maximize your sales leads you need to be using every tool available to you. In this day in age, there are many avenues that you can reach clients that were not available before. It seems like a new technological advancement is made every other day and you need to keep up with the times.

By now everyone has heard of social media sites such as Facebook, Twitter and LinkedIn. Are you using these new forms of technology to generate sales leads? If not than you are missing out on some great opportunities to generate sales leads and get the product you are selling seen by the right audiences. Selling and tweeting is probably the most untapped and lucrative resource at a sales representative’s fingertips.

How to Use Twitter to Generate Sales

If you are only using Twitter to post information about the product you are selling or to promote the company you work for you are not using it properly to increase the number of sales leads you generate! The great thing about Twitter is that it has a function that not many people know about called Tweetdeck. This function allows you to track keywords posted in messages throughout all of Twitter not just people you follow or who follow you. For example, if you sell vacuum cleaners you may consider tracking keywords such as vacuum, carpet cleaning, or brands of popular vacuums such as Bissell, Hoover or Dirt Devil. You will be able to search through all of the messages posted on Twitter where these keywords have been mentioned. If you see a person who is complaining about their current vacuum, how dirty their carpets are, or stating how they need to buy a new one, simply go to their profile and retrieve their phone number or email address. When you call them or email them it is rarely known as a cold call. Tell them you are calling in reference to a message they posted on Twitter and more times than not they will be flattered that you even noticed. This way you are only contacting people you know might be interested in the product you are selling and therefore minimize the risk of wasting your time and the time of the person you are trying to sell your product to.

Use Twitter to Get the Word Out

You want everyone possible to see and learn about the product you are trying to sell. Make sure to follow companies and people that would use your product. So if you are selling vacuum cleaners, you may want to follow a few cleaning or janitorial companies. Promote your product and get your contact information out there for everyone to see. You want people who might be interested in your product to be able to contact you in the event they want to buy your product. You can post numbers like how many satisfied customers you have had to date or how many of the products you have sold. If people can see that other people are buying your product they will be more likely to follow suit. If there have been any positive reviews on the product, quote them on Twitter. Make banners and links to your website and just put it out there for all to see. If people don’t know about your product or know how to contact you, you are not going to be able optimize your potential in your sales career.

Consider working with a social media or internet marketing company if you need help improving your twitter following or improving your twitter campaign.

Doug Dvorak
Doug Dvorak is a sales coach with 20 years experience in Information Technology (IT) as a Sales Leader & Executive. Doug has led & managed several IT sales organizations: Boca Research, Eventra Software, IBM & Worldnet.His dedication to sales excellence led him to be named one of the Top Ten Sales Professionals in America in 1988, by Personal Selling Power Magazine. Doug is a member of the National Speakers Association, Doug is also a Certified Speaking Professional (CSP) the highest earned designation from the National Speakers Association (NSA). Doug has presented to over 1 million people.


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