GearyPMG Launches TARGUSinfo On-Demand Email Verification To Help Drive Greater Lead Quality

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VIENNA, Va., June 15, 2011 – TARGUSinfo, the trusted leader in On-Demand Insight®, and GearyPMG announced today that the company will now begin using TARGUSinfo’s On-Demand Email Verification. The new, extended verification solution allows GearyPMG to continue building on its efforts to provide clients with high quality, contactable leads.

“For years we’ve partnered with TARGUSinfo to more effectively serve our clients in the education enrollment marketing space,” said Michael Ferree, Lead Generation Director, GearyPMG. “We’ve had great success using their On-Demand Lead Verification solution. With On-Demand Email Verification we’re enhancing our ability to differentiate contactable leads from non-contactable leads. Our customers can rest easy knowing that we’ll deliver the highest quality leads.”

“Multichannel marketers in the automotive, education and insurance verticals continue to recognize email as a valuable contact channel. As our partnership with GearyPMG expands, we look forward to supplying accurate, dependable data linkage through On-Demand Email Verification and Lead Verification to help them ensure lead contactability and lead quality,” said Chris McArdle, Executive Director, TARGUSinfo.

On-Demand Email Verification allows businesses to identify the probability of a connection between an email address and an individual. The traditional approach to email verification attempts to validate syntax, domain and username. TARGUSinfo’s verification solution provides these basic checks and also verifies linkages between email address and other identifiers associated with an individual such as name, address, and phone.

On-Demand Email Verification complements TARGUSinfo’s market leading On-Demand Lead Verification and On-Demand Lead Scoring solutions to instantly deliver authoritative intelligence about a customer or prospect. With email verification buyers and sellers are able to more effectively optimize lead follow-up, diminish the number of returned leads due to incorrect email addresses, lower risk, measure affiliate partner quality, reduce manual review costs, and monetize more leads.

About GearyPMG
Geary’s Performance Marketing Group (GearyPMG) is a leader and innovator in performance-based marketing. Specializing in the education industry, GearyPMG serves hundreds of campuses and offers a range of enrollment marketing services including publisher/affiliate management, lead generation, paid media, organic and social media, CRM and call center services. GearyPMG is a part of Geary Group, a holding company providing next generation digital marketing services. Headquartered in San Diego, GearyPMG supports the enrollment goals of top universities and institutions around the nation. For more information visit: http://www.gearypmg.com or http://www.gearygroup.com. Via email: [email protected]

About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 150 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, America’s top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.

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