GameChanger Named to Inc. 500/5000 List of Fastest-Growing Private Companies in America


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ALAMEDA, CA, Aug. 22, 2012 – GameChanger Products LLC,, a growth and innovation consulting firm for major brands, announced today that Inc. Magazine has ranked it No. 518 on its sixth annual Inc. 500/5000, an exclusive ranking of the nation’s fastest-growing private companies.

GameChanger received rankings of #22 among all San Francisco area companies and #58 among all advertising and marketing companies. It was also the #1 ranked innovation consulting firm on the list. The Inc. 500/5000 represents the most comprehensive look at the most important segment of the economy — America’s independent entrepreneurs.

GameChanger earned its ranking on the 2012 Inc. list by virtue of its phenomenal sales growth of 742% between 2008 and 2011.

GameChanger, which provides consulting for Fortune 500 consumer products companies like Nestle, Valvoline and General Mills, helps corporations instill an entrepreneurial mindset, while also shortening – and sharpening – the innovation process, reducing costs and increasing the success rate. Its services include Retail Lab™ where companies can test sell new products to live customers in real stores; GC Combinator™, where teams of entrepreneurs work with corporate managers to build innovative new products; and MVP Product Sourcing, which helps companies build inexpensive, sellable prototype products.

GameChanger has assembled a top-flight marketing team with a diverse mix of experience. It includes former marketers and executives from P&G, Apple Computer, Unilever, eBay, Starbucks, Clif Bar, Expedia, Bare Escentuals, eLoan and Annie’s Homegrown. GameChanger CEO and Founder Larry Popelka is former VP of Marketing at the Clorox Company and was responsible for the development of Green Works Cleaners, a $100 million brand that launched in 2007.

“We are thrilled to be included for the first time on the prestigious Inc. 500/5000 list,” said Popelka. “It’s a terrific validation of our unique approach that many new companies are using to reignite innovation. To this point our company has grown almost entirely through word of mouth, and the clients we have are typically hiring us for multiple engagements – as our process is fast, cost effective and gets results. In fact, many of our clients are integrating elements of our process into their own.”

In a stagnant economic environment, the median growth rate of 2012 Inc. 500/5000 companies remains an impressive 97 percent, according to Inc. magazine. The companies on this year’s list report having created over 400,000 jobs in the past three years, and aggregate revenue among the honorees reached $299 billion. GameChanger created 17 new jobs during this timeframe.

Complete results of the Inc. 500/5000, including methodology, company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at

“Now, more than ever, we depend on Inc. 500/5000 companies to spur innovation, provide jobs, and drive the economy forward,” said Inc. Editor Eric Schurenberg. “Growth companies, not large corporations, are where the action is.”

About Inc.

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit

About GameChanger
GameChanger Products, LLC is an innovative marketing company based in Alameda, CA, that focuses on breakthrough new product concepts. For more information, please see

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