Funtactix Deploys Swrve For Social Game Analytics and Optimization


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San Francisco, CA, < <1/15/2013>>

Funtactix, one of the world’s leading social game developers, has selected Swrve to track player behaviour and increase retention, engagement and monetization performance.

With operations in New York, Jerusalem, Tel Aviv and Los Angeles, Funtactix is a global player in the development of Facebook games, with hits including Mission:Impossible, The Game, and The Hunger Games Adventures already demonstrating its ability to deliver engaging, innovative gaming experiences to players.

Swrve, a complete game optimization platform, allows them to use player data to inform key decisions on game design and development, and in doing so maximize retention, engagement, conversion and revenue.

Swrve also enables the Funtactix team to segment users by behaviour, demographic, viral profile and acquisition source. With a knowledge of how each target group of players interacts with the game, and which factors prompt key lifetime events such as conversion and churn, the Funtactix team can spot issues and opportunities fast and respond accordingly.

“We’ve been seriously impressed by the Swrve product and team, having worked with them over the release of several of our recent titles, including Mission: Impossible – The Game and The Hunger Games Adventures”, said Sam Glassenberg, CEO of Funtactix. “It’s absolutely vital to both ourselves and our film studio partners that we have the right analytics solution in place. Swrve integrates seamlessly with our existing internal systems and gives us all the information we need. From the big picture KPIs to the ability to track what exactly users from one acquisition campaign look like; it’s all there.”

“Funtactix is our kind of company”, said Hugh Reynolds, CEO of Swrve. “Great creative skills, but with a sharp eye on the science bit. The future belongs to those games companies who combine those two approaches – and Funtactix is most definitely one of them.”

About Swrve

Swrve is the world’s first mobile app optimization platform.

For mobile app and game publishers looking to increase acquisition, retention and monetization rates – Swrve can help. Because in addition to class-leading analytics and segmentation capabilities, Swrve enables A/B testing of app elements on the fly. Our customers don’t have to guess what’s going to work – they know.

Swrve is used by some of the world’s leading app and games developers. They use Swrve to go beyond ‘dumb analytics’ and optimize using a ‘test and target’ philosophy that brings real data to the challenge of producing world-beating apps.

About Funtactix

Funtactix creates award-winning social and mobile games based on major box office films – including Mission Impossible, The Hunger Games, and Rango. Founded in 2006, the studio has changed the way film creators connect with their audiences and how fans experience their favorite films. Working closely with filmmakers and Hollywood studios, Funtactix is leading the triumphant return of movie-based games: The company’s games have rallied tens of millions of players on social platforms like iOS and Facebook. Funtactix is headquartered in New York City with development studios in Los Angeles, Jerusalem and Tel Aviv. For more information, please visit and follow @funtactix.

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