FunnelSource Forms Strategic Alliance With The Pedowitz Group


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FunnelSource Forms Strategic Alliance With The Pedowitz Group
Sales Force Automation Company Partners With Leading Demand Generation Agency to Provide Clients With Full Sales Forecasting and Pipeline Command Center

ATLANTA, GA–(Marketwire – October 27, 2010) – FunnelSource, the leading provider of quota-centric Sales Force Automation tools for CRM, announced today that it has entered into a strategic partnership with The Pedowitz Group, the world’s largest and most experienced demand generation agency.

“Partnering with The Pedowitz Group was the logical choice for us,” said John Hanna, CEO of FunnelSource. “Their knowledge of the space, high integrity, and results-focused practice is what our customers want. Together, we will transform demand generation, promote sales enablement, and deliver a closed loop sales and marketing practice for our customers.”

Under the partnership, both firms will refer each other’s products and combined services in a series of demand generation and sales enablement packages.

“We are very excited to partner with FunnelSource,” said Jeff Pedowitz, president and CEO of The Pedowitz Group. “Their reporting and forecasting interface closes the revenue acquisition cycle that we initiate when creating a demand generation center of excellence with our customers. Together, we can easily demonstrate the value demand generation programs deliver for our customers while enabling them to work more efficiently.”

The two companies have already engaged with their first joint customer, Foundation Source, the country’s largest independent foundation services firm.

“The Pedowitz group introduced us to FunnelSource, which has provided our sales team with the ability to work faster and smarter,” said Tom Weinbaum, Foundation Source’s vice president of creation and sales optimization. “Every member of our team is now conscious of their quota, forecast and what they need to be working on to ensure they hit their numbers. I am now confident that no deals are slipping through the cracks due to human error. After only one demo, I instantly saw the value. We could not be happier.”

About The Pedowitz Group
The Pedowitz Group (TPG) is the world’s largest full-service demand generation agency. With a focus on delivering marketing and sales automation solutions, TPG drives sustainable revenue and return on investment for global clients. They enable clients to create and execute demand generation strategies and tactics that get results. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Comcast, Deutsche Bank, Intel and Palace Sports and Entertainment. For more information on how TPG can help you make a significant and measurable contribution to your company’s growth, visit

About FunnelSource
FunnelSource is a software company specializing in sales force automation interfaces for cloud computing CRM systems. FunnelSource is a AppExchange partner. Their primary product, FunnelAction, is a “Pipeline Command Center” built within that allows companies to create actionable forecasts, view changes in the pipeline, and drive data integrity — all in a powerful, easy-to-navigate interface. FunnelSource maximizes salespeople’s ability to sell and minimizes time spent in the CRM system so they can focus on what they do best: identifying new opportunities and closing existing business. For more information, visit

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