Free Seminars Teach Marketers How to Improve Web Site ROI With Dynamically Driven, User-Centric, Persuasive Content


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WOBURN, Mass., Sept. 15, 2009 (GLOBE NEWSWIRE) — Bridgeline Software, Inc.
(Nasdaq:BLSW),a developer of SaaS-based web application management software
and award-winning interactive business technology solutions, is offering a
series of free breakfast seminars that show marketers how they can ascertain
visitor intent, drive behavior, and improve traffic and conversion rates by
integrating analytics software with their website’s content management
system (CMS).

“Understanding your website users and how to drive their behavior is a
fundamental step to the success of your online marketing initiatives,”
says Becki Dilworth, Director of Interface Design at Bridgeline and one of
the seminar presenters. These complimentary 1-hour presentations will take
place in Boston on 9/22/09; Atlanta on 9/23/09; Cleveland on 10/6/09;
Washington DC on 10/7/09; and Chicago on 10/8/09.

During the free breakfast seminar “Steer Intent. Drive Behavior.
Improve Traffic.” attendees will learn how directly integrating analytics
with a CMS can dynamically drive persuasive content to users based on
visitor behavior. An integrated analytics package results in a common data
set with the CMS and other web applications. Data communication between the
website and analytics software takes place in real time, giving web
marketers the capability to react to user behavior and dynamically serve
content that their visitors would expect to see, are looking for, and will
most likely convert.

Topics to be covered during the morning seminar session include:

— How to leverage
web analytics
to drive more relevant content
to visitors based on their needs and interests.
— How to optimize web content to generate more targeted site
traffic and higher online conversion rates.
— How to understand user intent and build user profiles
automatically in real time based on user behavior.
— How to develop strategies to maximize your web site revenues
and ROI.
— What techniques to use to increase the effectiveness of
search engine optimization initiatives.

“With truly integrated analytics, the analytics package can automatically assign user profiles to website visitors based on their activity,” explains Brett Zucker, Chief Technology Officer at Bridgeline Software and also a presenter at the seminar. “A user on a financial services website who interacts with particular content on retirement plans can be automatically assigned to a user profile of ‘planning for retirement’. When that user clicks into a financial calculator section, for example, he could be served links that more prominently feature financial calculators that pertain to retirement scenarios so that the content is more relevant and engaging.”

Attendance at the breakfast seminar “Steer Intent, Drive Behavior, Improve Traffic” is free, but seating is limited, so reserving a seat in advance is required. To register for any session, call Bridgeline Software at 800-603-9936 or register online at:

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software’s teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia Lottery. To learn more about Bridgeline Software, please visit

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements.
These forward-looking statements are based on our current expectations, estimates and projections about our industry, management’s beliefs, and certain assumptions made by us, all of which are subject to change.
Forward-looking statements can often be identified by words such as “anticipates,” “expects,” “intends,” “plans,” “predicts,” “believes,”
“seeks,” “estimates,” “may,” “will,” “should,” “would,” “could,”
“potential,” “continue,” “ongoing,” similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.

CONTACT: Bridgeline Software, Inc.
Brian Bolton, Vice President of Marketing
[email protected]

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