Former Yahoo! Marketing Executive Michele Madansky Teams Up with Marketing Management Analytics to Advance Digital Strategy

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Wilton, Conn., Feb. 3, 2010 – Marketing Management Analytics (MMA), http://www.mma.com, the pioneer and innovator in marketing effectiveness, today announced that it has partnered with Michele Madansky, who will be serving as its Senior Digital Advisor. Madansky, a highly sought-after consultant to major Fortune 500 firms on online media research and advertising effectiveness, was formerly Vice President of Customer Insights at Yahoo!

In her new role, Madansky will be responsible for ensuring that MMA includes the latest digital thinking and research in its models and advisory services. She will be active in MMA client engagements where digital media plays a major role in marketing activities, and will also be a major participant in MMA’s Client Digital Summits. These summits will help MMA clients understand how to better measure their digital efforts in the context of their overall marketing mix.

“For years, MMA has played a leadership role in helping major brands drive performance gains, ROI improvement and accountability in their marketing operations, and in recent years digital media effectiveness has become an increasingly important piece in the mix,” said Madansky. “I look forward to helping MMA clients realize a greater degree of online advertising effectiveness, and glean consumer insights related to media and technology usage that will lead to increased sales.”

“Having someone of Michele’s caliber and background join us will help elevate our digital media capabilities to the next level,” said Steve Tobias, Senior Vice President and Client Officer at MMA. “Our clients will gain from her keen ability to diagnose and recommend effective online approaches that will transform and reinvigorate their digital marketing practices.”

At Yahoo!, where she worked from 2003 to 2007, Madansky was responsible for market research efforts supporting product, marketing, sales and corporate needs. While there, she built a world-class Global Market Research team, which grew from nine to 40 researchers. Prior to Yahoo!, Madansky founded and developed the marketing mix modeling and analytics division of Grey Advertising, which was branded Grey Insight Partners. She began her career in the Marketing Sciences group at BBDO Worldwide, where she became the first interactive specialist after launching the BBDO Techsetter Hotline on Compuserve in 1994.

Madansky has a Ph.D. in Marketing and Statistics from the University of Chicago, an MBA in marketing statistics from the University of Chicago’s Booth School of Business and a bachelor’s degree in applied math and economics from Brown University. She is a lecturer at the Haas School of Business at the University of California at Berkeley, and is a frequent speaker at industry conferences as well as business schools.

About Marketing Management Analytics, Inc. (MMA)
MMA pioneered the use of marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance. Since that time, MMA has conducted more than 1,000 studies on hundreds of brands and businesses in more than 20 countries. MMA’s clients include many of the most recognized marketers in the world. MMA became a unit of Synovate in December 2008. For more information about MMA’s industry leading decision support tool Avista DSS and other MMA services, visit www.mma.com.

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