Former Microsoft Executive Bill Baker Joins Predixion Software Advisory Board


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Baker spent 12 years at Microsoft where he started the business intelligence
team within the SQL Server product unit

Seattle, WA – November 10, 2010 – Predixion Software
, which recently introduced
Predixion InsightT, a low-cost, self-service in the cloud predictive
analytics solution that fully integrates with Microsoft ExcelR and
SharePointR, today announced that Bill Baker, a former Microsoft business
intelligence (BI) executive and Distinguished Engineer, has joined
Predixion’s Advisory Board. The announcement was made at PASS Summit 2010,
the premier conference for SQL Server professionals, where Predixion
Software is exhibiting in booth #228.

Baker spent more than 12 years at Microsoft where he started the BI team
within the SQL ServerR product unit. Baker and his team delivered three
releases of Analysis Services, Reporting Services, Integration Services and
the SQL Server Management Studio. During that period, Bill was a frequent
spokesperson for BI at Microsoft. Most recently Bill was CTO of Visible
Technologies, which produces software to measure and analyze brand
perceptions and performance in social media. Baker currently serves on
several corporate and advisory boards and assists several local software
startups in the Seattle area.

“I am pleased to be working with Predixion, providing strategic counsel to a
company which has deployed some intriguing low-cost, cloud-based predictive
analytics technology that integrates nicely with the Microsoft BI
framework,” said Baker.

Added Simon Arkell, Predixion co-founder and CEO, “We are thrilled that Bill
has agreed to join our Advisory Board. His extensive experience in BI and
analytics, with Microsoft as well as other companies, will prove invaluable
as we look to rapidly grow the company through strategic, yet highly
targeted sales, partnering and development activities.”

About Predixion Software

Predixion Software develops and markets collaborative predictive analytics
solutions in the public and private cloud. Predixion enables self-service
predictive analytics, allowing customers to use and analyze large amounts of
data to make actionable decisions, all within the familiar environment of
Excel and PowerPivot. Predixion customers are achieving immediate results
across a multitude of industries including: retail, finance, healthcare,
marketing, telecommunications and insurance/risk management.

Predixion Software is headquartered in Aliso Viejo, California with
development offices in Redmond, Washington. The company has venture capital
backing from established investors including DFJ Frontier, Miramar Venture
Partners and Palomar Ventures. For more information please contact us at
(949) 330-6540, or visit us at

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