60 new mobile customers, 2.5 million mobile customer surveys collected, and
Forrester Research’s latest report confirm ForeSee’s leadership within the
mobile market
ANN ARBOR, Mich. Sept. 26, 2013 – ForeSee (www.ForeSee.com), the global
leader in technology-driven customer experience analytics, today announced
that 60 new companies have recently started measuring and analyzing their
mobile customer experience with ForeSee, including AARP, Ancestry.com,
Anthem Insurance Companies, Bloomberg, CarMax, Dick’s Sporting Goods, Edible
Arrangements, LG Electronics, New Balance, Sterling Jewelers and The Weather
Channel. Many of these customers already use ForeSee to measure the customer
experience with other touch points, such as web, store and contact center.
With ForeSee, organizations can measure a customer’s experience with a
mobile website or app, gain intelligence into how visitors are interacting
with their mobile touch points, and prioritize improvements that will have
the greatest return on investment. Through a scientific and predictive
methodology, ForeSee is able to quantify the impact of the mobile experience
on future use, purchases, loyalty and retention as well as identify a mobile
visitor’s demographics, purchase behavior and frequency of use. Measuring
the mobile experience, either on mobile websites or applications, is
essential because a customer’s satisfaction with the mobile experience is
predictive of loyalty, recommendations, sales and brand preference. A strong
measurement of the mobile experience can also pinpoint areas of improvement
to help inform a company’s overall mobile strategy.
“As our world becomes increasingly fast-paced and nimble, consumers are
turning to their smartphones and tablets as essential tools for engaging
with brands. The savviest businesses not only recognize this mobile shift
but are actively capitalizing on this massive opportunity to improve the
customer experience,” said Eric Feinberg, ForeSee’s senior director of
mobile. “At ForeSee, we are thrilled to be working with so many
organizations who realize the importance of measuring the mobile customer
experience and are doing so with the same care and attention to detail that
has been applied to the web experience for years.”
To date, ForeSee has collected more than 2.5 million mobile surveys from
measuring more than 100 mobile sites and apps spanning numerous industry
segments, such as retail, education, news media, healthcare and professional
services. Additionally, Forrester Research recently highlighted ForeSee in
its mobile analytics report, Forrester’s Shopping Guide to Mobile Analytics
Vendors, underscoring ForeSee’s position as a leader in the market.
“One of our philosophies at ForeSee is that you can’t manage what you don’t
measure. For businesses that have invested time and resources into their
mobile sites and apps, the logical next step is to invest in the tools that
will properly measure and analyze the mobile customer experience,” said
Larry Freed, president and CEO of ForeSee. “Regardless of industry, this is
an exciting time to be working in the mobile space, and ForeSee is already
accomplishing great things with our newest mobile customers.”
About ForeSee
As a pioneer in customer experience analytics, ForeSee continuously measures
satisfaction across customer touch points and delivers critical insights on
where to prioritize improvements for maximum impact. Because ForeSee’s
superior technology and proven methodology connect the customer experience
to the bottom line, executives and managers are able to drive future success
by confidently optimizing the efforts that will achieve business and brand
objectives. The result is better business for companies and a better
experience for consumers. Visit www.foresee.com for customer experience
solutions and original research.
Sara Card
Davies Murphy Group, Inc.
200 Wheeler Road, Burlington, MA 01803 USA
Office: +1 703-327-4866
Cell: +1 703-869-4277
Fax: +1 781-418-2480
[email protected]
www.daviesmurphy.com
Follow us: Twitter, Facebook, LinkedIn
