Infor CRM Epiphany Presents Comprehensive and Unified View of the Customer to Boost Cross Selling and Improve the Customer Experience
ATLANTA – January 25, 2006 – Infor, one of the largest global providers of enterprise software, today announced that Folksam, a leading Swedish insurance company, has chosen Infor CRM Epiphany to implement its 5-year CRM vision. Infor CRM Epiphany enables Folksam to implement an advanced user interface for an ambitious CRM strategy that commenced in 2003.
The project’s initial phase focused on data warehousing, analysis and process development. The deployment of Infor CRM Epiphany sales, service and inbound marketing will be fully supported by one system with one comprehensive customer view, enabling Folksam to completely implement all defined CRM processes and realize the full benefits of the strategy.
“Folksam is a mutual company, meaning that our customers are also our owners,” said Staffan Magnehed, CRM director, Folksam. “Our aggressive CRM strategy is about increasing sales and improving the customer experience by collecting feedback from our customers/owners on how to improve products and services. For example, a better CRM system can benefit the company and the customer by helping people identify new insurance needs. We believe the Infor system will allow us to uncover and address these needs with one flexible and open solution.”
“Infor CRM Epiphany provides a single view of the customer and quick access to back-office information,” said Patric Timmermans, director, CRM product marketing, Infor. “By managing all aspects of a specific customer relationship at each contact, Folksam can sell more products and maintain high customer retention rates. Folksam’s CRM strategy is a smart approach to keep customers happy and maintain growth.”
Infor CRM is a comprehensive, market-leading solution for integrated marketing, sales, and service focused on meeting the unique industry-specific needs of customers. Designed to provide unparalleled customer experience across multiple business units and channels, the solution integrates customer information from multiple enterprise systems into a single view. Infor CRM drives innovation, competitive advantage and increased profitability by focusing on the customer experience to increase the effectiveness of marketing campaigns and sales success.
Folksam is a Swedish insurance company that offers a wide variety of insurance, savings and loan products to suit every need. Folksam was founded in 1908 and handles more than 18 million insurance contracts. The company has approximately 3,700 employees and settles 600,000 claims every year from some 100 offices throughout Sweden. Folksam Group’s premium income 2005 was SEK 23,9 billion which makes Folksam one of Sweden’s largest investment managers with SEK 150 billion in assets 2005. Folksam insures every second family home, every second person and every fourth car in Sweden.
Infor delivers fully integrated enterprise solutions, as well as best-in-class standalone products that address the essential challenges its customers face in areas such as enterprise resource planning, supply chain planning and execution, customer and supplier relationship management, asset management, product lifecycle management, financial management, performance management and business intelligence. With more than 8,100 employees and offices in 100 countries, Infor provides enterprise solutions to more than 70,000 customers. For additional information, visit www.infor.com.