FlexMR Reimagines Insights Empowerment and InsightHub Platform


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The firm has unveiled a new brand position as The Insights Empowerment Company, and celebrates a major upgrade to its core technology product – InsightHub.


[London, July 28, 2021]

FlexMR, as The Insights Empowerment Company, aims to address the three core pressures placed on modern research teams – efficiency, reach and influence. This new position is supported by the evolution of InsightHub from a modular platform to a complete end-to-end research engine. For the first time, clients can access the full range of qualitative and quantitative tools for a single licence fee. This enables the firm’s clients to create and analyse surveys, video focus groups, in-depth interviews, custom qualitative tasks and more from a single, centralised space. The position is also supported by the continued development of consultative and delivery services, as well as a new corporate website: https://www.flexmr.net

The position is built upon the firm’s proprietary Insights Empowerment Framework, which identifies clear steps to help researchers overcome the following challenges – driven by both agile technology and a flexible working relationship:

  • Efficiency: Under strong commercial pressures insight teams must find new efficiencies without sacrificing research quality. So, we install InsightHub at the heart of client operations. While the software drives efficiencies in data collection and analysis, our team build strong working relationships, embed agile principles and maximise return on investment.
  • Reach: As decision-making becomes more distributed, insights must reach a wider audience. Our consultative approach helps our clients to identify existing barriers, scale processes and win new audiences. As insight teams grow, our team act as a flexible resource that grows alongside them.
  • Influence: In a competitive data landscape, insights must be compelling to have a meaningful and lasting impact. We draw on decades of experience to amplify insight and deliver influential business impact. To achieve this, our team develop bespoke strategies that combine creative production with tactical implementation and human understanding.

FlexMR Chief Executive Officer, Paul Hudson, commented, “For a long time, we have heard about the growing divide between research agencies and buyers. Research buyers are calling for true and flexible partners, not just vendors. We heard that call. We want to really listen to the strategic and operational challenges insights professionals face. That process is what our new position, the insights empowerment framework and our technology upgrades have been borne out of. The team have been energised by the positive feedback we’ve had already and are looking forward to bringing insights empowerment to even more companies.”

The new position and platform upgrades represent the latest step towards the future for FlexMR. Over the course of the firm’s 10+ year history, FlexMR has built a superstar team of insight professionals, integrated client feedback into continued growth, achieved a range of internationally recognised accolades and always sought opportunities to better serve the industry.

Pam Taylor, Managing Director of FlexMR, said, “As a company with a long and proud history in the market research sector, we’re always looking at how we can continue to push the industry forward. We aim to draw on our extensive service heritage and align more closely to the continued success of our InsightHub platform. We believe that, as The Insights Empowerment Company, we will be able to drive greater returns for our clients and better contribute to their long-term growth.”

The launch of the new position, upgrades to the InsightHub platform and new corporate website follow other recent developments from FlexMR, including the addition of a Client Advisory Board, an Insight as Art service and Video Close Connection service.

About FlexMR

FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful – whilst overcoming the challenges that modern research, product and marketing teams face.

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