How often do you read about a webinar but wonder if it’s really just going to be a veiled sales pitch?
Your prospects are wondering that about your webinars too. So how do you convince them your webinars are worth registering for and attending?
Here are a handful of tactics that are proven to increase credibility, confidence and conversion rates to registration & attendance.
1. Share endorsements & testimonials from past events
Demonstrate that past attendees have been happy with the investment in time. Use surveys after your next survey to capture feedback on the event, then use the positive feedback to help promote future events.
2. Give access to past events as examples
Share on-demand recordings or snippets of past events to demonstrate the high degree of value-added content you’re going to provide every time moving forward.
3. Give samples & teasers of the pending event
How could you immediately show value in the content you’re about to feature in the webinar? Record a 3-5 minute video teasing some of the content? How about a Q&A blog post featuring your highlighted speaker? Give a few examples of the kind of content you’re about to present to develop credibility and conversion.
4. Tell them “this is a no-demo zone”
Sometimes, merely telling your prospects that you refuse to waste their time with unexpected product demos is enough to get past their BS barrier. Do an a/b test with a line like this in the copy or integrated into the registration form.
5. Publish ratings/scores from past events
In the survey you’re going to execute for your next webinar, ask attendees to rate the content on a five or 10-point scale. Publish your high ratings in the marketing for your next event to further demonstrate past attendee satisfaction.
