Five Effective Marketing Tools for Customer Tracking in eCommerce


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In recent years, online businesses have become quite the hype. On the other hand, many brick and mortar companies also have online outlets now. The wide success of eCommerce businesses has surely brought a positive change in many different industries. However, it is not easy to gain this success. Online business is no joke. Setting an online store is not the difficult part but it is the number of customers you can attract that matters. Moreover, it is not just about having potential customers but increasing the number of satisfied customers. A huge drawback to online businesses is that customers often complain about the real product being very different to what they saw on their screens. This problem has been reduced using some effective solutions but the real hard part is to get attention.

Marketing is an important function for any business and eCommerce is no exception. Online business merchants can use many tools to enhance their marketing function. Here are five marketing tools that can be very useful for tracking customers in eCommerce:

1. Enterprise eCommerce Solution

The worst nightmare for any online business merchant would be the entire site crashing down. This could be possible due to many reasons; one of them being the site not being capable of handling a lot of orders. To find an effective solution to this problem, use the cloud-based eCommerce platform Enterprise eCommerce Solution. This ensures that your site is up and running without any limit on many sales you make and bandwidth.

2. Offline Sales to Online Marketing

This tool helps merchants to track the activities of the customers who make purchases. As soon as a purchase takes place, the tool tracks how the customer actually got to the specific website. This way, it is easy to track offline sales and connect it to your online marketing. Moreover, this tool is also very effective to develop knowledge about customer behavior.

3. Referral Marketing

Word of mouth has been a traditional marketing tool for a long while. Referrals from trusted relations have done wonders to increase sales of both old and new businesses. This tool can also be utilized for online marketing.  This tool allows you to track who made a purchase and how many shares were made. You can create your own refer a friend programs and define reward criteria. As a result, you get to have insights about consumer behavior, increase customers and sales and customers fitting specific campaign criteria get rewarded.

4. Dynamic Consumer Behaviour

The developments in technology have changed consumer behavior as well which is not so surprising because there is hardly any aspect of life left unaffected by it. Consumers not only use computers but mobiles as well to make online purchases. For example, many customers regularly use their devices to research information about best essential oil diffuser that is good for their health. Using this tool, you can track customers when they use different devices. Moreover, you can measure the results of your campaigns. As a result, you will be better informed about what changes you need to make in order to make more progress.

5. People Based Marketing Solution

One of the tools used by marketers is advertising. Advertising can be done in so many different and effective ways now that we have the wonders of social media. This tool helps you measure the progress you are making with your advertising. You can also track your progress your advertisement is making with customers using several different devices. The tool is also very useful for creating advertisements in different formats which will be more appealing to the customers. The main advantage is that you get results which are based on real people in real time instead of previously generated statistics.

Online businesses are making more and more progress as time goes by. This means that there will be more competition in the future. More competition means that eCommerce merchants need to constantly revise their marketing strategies to maintain the competitive edge. For right now, these tools can prove to be effective and the future is bound to bring more innovation.

Hassan Mansoor
Hassan Mansoor is the Founder and Director at Technical Minds Web. After completing Masters in Business Administration, he established a small digital marketing agency with the primary focus to help the small business owners to grow their online businesses. Being a small entrepreneur, he has learned from project management, and day to day staff management and staff productivity. He's a regular contributor on


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