FirstRain Launches the First Big Data Analytics Solution to Deliver Real-time Insights into the Hands of Enterprise Marketing


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Market Insights’ Enables Business Teams to Turn Their Go-to-Market
Strategy into Action

SAN MATEO, CA (July 30, 2013) – FirstRain, the leader in big data analytics
for enterprise sales and marketing teams, today released Market Insights, a
revolutionary new way for CMOs, marketing teams and strategic leaders to put
their go-to-market strategy into action. FirstRain Market Insights is an
enhanced suite of big data analytics capabilities that builds on FirstRain’s
successful Customer Insights solution for sales teams.

For CMOs and other strategic marketing leaders, the solution provides a
real-time lens into the developments that impact the company’s go-to-market
strategy. These include: new or priority product areas, target growth
markets, top customers, emerging competitors, commentary from key executive
buyers, expansion regions and, most often, the strategic intersections of
these priorities. This rich insight dramatically increases the team’s
understanding of the continuously changing business dynamics of their target
markets, enabling smarter decisions every day to grow market share and

“CMOs and other marketing leaders are searching for ways to equip their
teams with real-time information and visualizations on their complex
markets, customers and competitors—all in the context of the company’s
specific market strategy,” said Evan Escobedo, practice principle for Cloud,
Big Data and Social Business at Zunesis, an IT solutions provider. “I rolled
out FirstRain’s Market Insights solution to more than 3,000 marketing,
product and sales professionals at a Fortune 100 technology company and it
provided them with an extremely sophisticated and fine-grained view of their
target markets and buyers. Today, they’re using it to fuel the many daily
tactical and strategic decisions they need to make in order to compete and
win in their space.”

Market Insights’ cloud-based solution leverages patented algorithms to
extract critical developments and visualizations from global, external
information and social media. These actionable insights are seamlessly
delivered to enterprise marketing teams within the social and mobile
applications they use every day.

Unlike most market intelligence solutions, which are focused on commoditized
market data or noisy and time-intensive keyword searches, FirstRain’s
advanced analytics model each company’s unique go-to-market strategy. As a
result, Market Insights delivers only the most relevant and precisely tuned
mix of critical market developments available in a clear, user-friendly
interface. These powerful insights include:
* Markets:A real-time visualization of the trends and developments impacting
target markets at the intersection of key strategic business lines, products
or priorities. For example, a computer software company can now see emerging
trends around software security, but only within its new target energy
market and within the expanding region of South America.
* Buyers:Accurately captures the commentary, concerns and critical issues
of an enterprise’s key buyers using a breakthrough, proprietary set of
algorithms, models and methods. For example, a networking company can now
see commentary from healthcare CIOs discussing plans for new technology
* Influencers:Provides an illuminating, side-by-side comparison of the
business developments driving a company’s top competitors, influencers and
partners—all in the context of go-to-market priorities. For example, a
global computer hardware company can now see a continuously updating
comparison of how it stacks up against its three closest competitors across
each of its four top product areas.

“The advanced analytics technology of FirstRain’s Customer Insights has been
a trusted tool for enterprise sales and marketing teams looking to uncover
the key developments driving their top customers and end-markets,” said
FirstRain CEO Penny Herscher. “Now with Market Insights, we are delivering
the insights that provide a clear and continuous view into the events
impacting each company’s go-to-market strategy—helping the whole company
make better decisions, react faster to emerging opportunities or risks, and
so grow their business.”

FirstRain Market Insights was specifically designed to provide an
out-of-the-box experience from day one, and is simple to configure and
install, requiring no additional IT resources to manage it or lengthy
end-user training. The solution is also fully mobile, with insights
delivered to enterprise mobile devices, tablets, the Web, email, or easily
integrated into touch-enabled enterprise mobile applications.

FirstRain Market Insights is available immediately on a subscription basis.
For more information, visit

About FirstRain
FirstRain’s cloud-based Customer and Market Insights solutions deliver the
power of big data analytics to customer- and market-facing employees for the
very first time within the applications they use every day such as Sales Cloud and Microsoft SharePoint. FirstRain customers are
Fortune 1000 leaders in growth markets like financial services, industrials,
technology, telecommunications and healthcare. Based in San Mateo, Calif.,
FirstRain also has offices in New York and Gurgaon, India. For more
information visit

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