FirstRain Announces Powerful New Solution for Strategically Tuned Customer Intelligence


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B2B Software Analytics Company Pulls the Curtain Back on Best Practice Based
Customer Intelligence Solution

SAN MATEO, CA (September 10, 2012) – FirstRain, a groundbreaking B2B
analytics software company, has announced the launch of FirstRain
Performinator, the first ever solution for easily adding strategically tuned
customer intelligence to the daily lives of major accounts sales and
marketing pros within their existing CRM systems, social enterprise
platforms, tablets and smartphones.

Leaders from GE Capital and FirstRain will be discussing this new solution
at the Dreamforce ’12 Conference in San Francisco on
September 20, 2012.

Unlike other, less advanced, intelligence solutions for sales and marketing
people, Performinator transforms major accounts sales and marketing teams
into amazingly well-informed customer intelligence superstars. Performinator
does this by delivering precise information that’s been fine-tuned for the
specific sales and marketing strategy of each customer. This means users
only see intelligence at the intersection of a company’s top customers, the
business lines and end-markets they sell into, and the important
developments that signal money or danger. This is unique and unusually
relevant information that transforms each user into a company’s go-to expert
on their most significant customers.

“FirstRain Performinator is a customer intelligence solution that’s so easy
and so well tuned to your company’s strategy that for the first time,
everyone on your team can understand your customers’ businesses as deeply as
your superstars do,” says FirstRain CEO Penny Herscher. “The world’s best
B2B sales and marketing teams deeply appreciate the business challenges and
end-markets of their major customers in order to build relationships,
identify risk and close revenue. With FirstRain Performinator, customer
intelligence is instant, it’s easy and it’s everywhere.”

FirstRain Performinator comprises three, drop-in customer intelligence
modules that have been designed based on the best practices of top
performing B2B sales and marketing professionals. The standard collection
includes the following modules:
. The Personal Intelligence Carousel sits on the home page of, SharePoint or other social enterprise platforms, and allows
individuals in sales or marketing to easily select, view and share the
intelligence on their top customers and markets that they want to see every
. The Market Landscape component provides an amazingly deep and detailed
view of the companies, markets and competitors that are influencing your
. The Account Snapshot delivers a really useful, dynamically generated brief
on any company in your CRM system.

And because Performinator is built by a bunch of scarily smart math brains
and engineers whose patented technology and analytics finds, analyzes and
delivers only Web and Twitter-based intelligence that’s relevant, detailed
and business-focused, this intelligence can be centrally managed and
seamlessly accessed in all the places users end up spending their work life
today. This includes great CRM systems like and Dynamics,
excellent social enterprise platforms such as Microsoft SharePoint, Jive and
Chatter, and mobile platforms like the iPad, smartphones and email.

“This truly is a best practice based system,” explains Herscher. “Early
versions have already been adopted by and are in use today across many of
the world’s leading Fortune 500 companies. If you lead or support a major
account sales or strategic marketing team, and want to give them a
compelling reason to engage with and get value from their CRM, increase
collaboration and understand their customer markets better than your
competitors, then you’ll want to get them Performinator!”

FirstRain Performinator is available now as a subscription-based service.
You’ll definitely want to get it, so come visit to learn

About FirstRain
FirstRain is a pioneer and leader in customer intelligence solutions for the
enterprise. FirstRain’s cross-platform solutions provide major account
sales, marketing and finance professionals intelligence that is tuned to
their specific company strategy and allows them to deeply understand their
customer’s business and their markets. FirstRain’s patented analytics
technology finds business-focused Web and social intelligence and then
integrates it seamlessly into the world’s premier CRM and social enterprise
platforms, including, Chatter, Cisco WebEx Social, Microsoft
SharePoint and Dynamics, Jive and Yammer. This intelligence is similarly
incorporated into leading research platforms such as Standard & Poor’s
Capital IQ, FactSet Research Systems, and Mergent. Based in San
Mateo, California, FirstRain also has offices in New York and Gurgaon,
India. To read our blog, visit us at

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