First PRM Mobile Solution Enables Channel Partners to Sell/Deliver Service Anytime, Anywhere


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New Reseller View Mobile™ Enables Channel Partners to Sell Products and
Support Customers Anytime, Anywhere while Maintaining a Consistent, Branded

Interactive™ (, the leader in partner relationship
management (PRM) technology, today announced Reseller View Mobile, the first
PRM system to deliver a fully customizable and full- featured solution
optimized for mobile devices. Reseller View Mobile extends enterprise-class
partner portals so that channel partners now have access to the tools needed
to more effectively sell products, provide service, and support their
customers regardless of being in the office or on the road. TreeHouse
Interactive will showcase its PRM solutions, including Reseller View Mobile,
at Microsoft Dynamics Convergence 2013 in New Orleans, March 18-21 (Booth #

Reseller View Mobile provides a brand experience that is customizable to
match virtually any corporate branding standard. Because it is not a
downloadable application, the solution is compatible with most mobile
browsers, is instantly available and does not require users to update their
mobile devices.

Recent studies show that consumers prefer mobile browser-based applications
over applications requiring downloadable installment. The 2013 Mobile
Predictions report by ForeSee suggests that “interest in installable mobile
apps will decline” and that companies are moving to “a new way of thinking
and designing your strategy around the über-connectivity, portability, and
capability mobile devices offer with potential to create greater value in
developing customer relationships.” Reseller View Mobile was designed to
accommodate this trend and facilitate the manner in which partners do
business to achieve growth and success.

“Channel partners are frequently on the road or at customer locations. Many
are out of the office more than often than they are in,” said Erich Flynn,
CEO, TreeHouse Interactive. “Consequently, the need to access vendor portals
from a mobile device is less of a novelty and increasingly necessary.
Reseller View Mobile gives partners what they need to sell, service and
support a vendor’s products anytime, anywhere while maintaining the
consistent, branded experience that companies who sell through the channel
desire. Reseller View Mobile extends our technology leadership in the PRM
space and we will continue to provide cutting edge solutions that address
the dynamic requirements of our customers and their partners.”

“This will be a big step for us as a company and for our partners,” said
Robert VanKirk, Senior Vice President – Americas Sales, Entrust. “We want to
be recognized as the company in our market that best supports its partners.
Our partners are mobile, and we need to support them by extending our
partner portal and making available the full range of functionality and
features they need on their mobile devices while in the field. Reseller View
Mobile will help us meet that objective.”

TreeHouse Interactive’s Reseller View solution continues to be the most
complete and customizable PRM system available. The mobile version
compliments other solution features such as deal registration, lead
distribution, training and certification (LMS), partner locator, partner
marketing enablement, MDF/co-op fund management, document management and
much more. Reseller View also has the ability to segment features, benefits
and content by partner level, as well as support partners around the globe
in their local language. As the most compatible solution available in its
category, Reseller View is the only PRM system to offer seamless integration
with Salesforce (CRM), Oracle (ORCL) and Microsoft (MSFT) CRM offerings out
of the box.

Reseller View Mobile is available immediately, and will be demonstrated at
the Microsoft Dynamics Convergence 2013 trade show in New Orleans, March
18-21, booth #253. Reseller View and its integration with Microsoft Dynamics
CRM is generally available now.

Tweet This: @treehousei Introduces Reseller View Mobile #PRM Enabling
#ChannelPartners to Sell Products and Support Customers Anytime, Anywhere

Follow TreeHouse Interactive on Twitter at:!/treehousei

Resource Library: For more information about partner relationship
management, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:
• Reseller View Partner Relationship Management:
• TreeHouse Resource Library:

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management
(PRM) and marketing automation solutions to companies that want to grow.
Reseller View is the most complete PRM in the industry while Marketing View
has been innovating marketing automation since 1998. For more information,
visit or call 801.576.8428.


TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse
Interactive logo are trademarks of TreeHouse Interactive. All other brands,
products, or service names are or may be trademarks or service marks of
their respective owners.

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