Finalists Revealed for Eloqua’s 2012 Markie Awards


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Innovative Marketers Compete for Top Modern Marketing Honors at Eloqua Experience

Vienna, VA – October 19, 2012 – Eloqua (NASDAQ: ELOQ), the marketing system of record for modern marketers, today announced the finalists for the 6th annual Markie awards. Eloqua’s marketing awards or “Markies” honor extraordinary marketing performance and revenue generating results. The 2012 winners will be announced during the Eloqua Experience conference, the largest gathering of Eloqua users in North America, taking place November 6-8 in Orlando.

Eloqua received a record breaking number of entries this year as the Markies have quickly become the de facto standard of marketing excellence for the industry. The 20 categories in this year’s Markie awards represent the facets of a modern marketer. Markie categories highlight creativity, sales and marketing alignment, social strategy, vision, revenue growth and more.

“While I’m constantly inspired by the incredible marketing efforts of our customers, the Markie awards are really the pinnacle of modern marketing success,” said Joe Payne, CEO, Eloqua. “The Markie finalists have analytically demonstrated that they are the best marketers in the world — marketers who are changing the way marketing is perceived within their organizations – from cost centers to revenue generators.”

The 2012 Markie finalists listed alphabetically in their respective categories are:
•Best Customer Lifecycle Program: McGraw-Hill Construction, SurePayroll Inc., Trend Micro, XpertHR – a part of Reed Business Information
•Best International Campaign: D&B, Rockwell Automation, Sage Accountants Network, Western Digital
•Best Lead Nurturing Program: Automatic Data Processing, DocuSign, FIS, Herzing University
•Best Lead Scoring Program: FIS, LinkedIn, OpenText, STEMCELL Technologies Inc.
•Connecting in the Eloqua AppCloud: immixGroup, Mercury Computer Systems Inc., Thermo Fisher Scientific, Trend Micro
•Data Clean House: Ariba, Iron Mountain Inc., Motorola Solutions, Synopsys
•Event Nirvana: KPA, Manhattan Associates, McAfee, PerkinElmer
•Extraordinary Email: Digital Benefits Advisors, a division of Digital Insurance; Govdelivery; Regis University’s College for Professional Studies; Treasury Wine Estates
•Fastest Time to Value: Genworth Financial, PTI Marketing Technologies, The Dow Chemical Company, Treasury Wine Estates
•Getting to Know You (Personalization): Crowe Horwath LLP, National Instruments, PTI Marketing Technologies, Wolters Kluwer Financial Services
•Integration Innovation: EMC Isilon, NetApp, NXP Semiconductors, Reed Business Information
•Marketing and Sales BFF: Arrow S3, Cincom Systems Inc., Cvent, Thomson Reuters
•Marketing Center of Excellence: Adobe, Computer Sciences Corporation, Hewlett-Packard, Lenovo
•Marketing Visionary: Hubertus Devroye, The Dow Chemical Company; Nicolas Draca, LinkedIn; Diane Walker, McAfee; Heather Zynczak, Domo
•Most Creative Marketing Campaign: Eaton Corporation, Sage Fixed Assets, Vertafore, Western Digital
•One View of the Truth (RPM): Blackboard Inc., Domo, inContact, TELUS Corporation
•Revenue Growth: Cvent, Perceptive Software, ReadyTalk, Salesify
•Rookie of the Year: AT&T, Compendium, Dex One, dotloop
•Sales Impact: DocuSign, D&B, inContact, ReadyTalk
•Social Media Innovation: Avalara, Avid Technologies, Infoblox, Lifesize Communications

Eloqua introduced an optional video submission to the awards in 2012 encouraging companies to tell their marketing success stories in a memorable and creative way. The best of the best will be on display at Eloqua Experience. Winners will be announced November 7th at an awards dinner. Follow all the 2012 Eloqua Experience action at #EE12 and through Eloqua’s It’s All About Revenue blog.

About Eloqua
Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia. For more information, visit, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].

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