Final Cyber Monday Numbers: Sales up 14% vs. ’08


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Cyber Monday Online Spending Exceeds 2008 Levels
Reports Coremetrics

– Shoppers and Online Promotions Continue Black Friday Momentum, Pushing
Sales Nearly 14% Above 2008 Levels –

SAN MATEO, Calif., December 01, 2009 – The U.S. online retail sector
reported strong sales results on Cyber Monday (Nov. 30) 2009 compared to the
same period last year according to Coremetrics
, the leader in marketing
optimization. This analysis, delivered as part of Coremetrics’ second annual
Cyber Monday Benchmark Report, reveals the following trends and patterns as
of 12 a.m. PST:

. Cyber Monday continued the momentum set by Black Friday. Sales
were up 24.1 percent compared to Black Friday 2009.

. Consumers spent more per online order ($180.03 versus $170.19 for
an increase of 5.8 percent) compared to Black Friday 2009.

. Sales were up 13.7 percent compared to Cyber Monday 2008.

. The average dollar amount consumers spent per online order rose
38.2 percent from Cyber Monday 2008 ($180.03 versus $130.24), led by apparel

. Consumers bought nearly 10 percent more items per order on Cyber
Monday 2009 compared to Black Friday 2009 and nearly 30 percent more
compared to Cyber Monday 2008.

. Consumer shopping hit its peak from 9-10 a.m. PST, but maintained
stronger momentum throughout the day than on Cyber Monday 2008.

“We are seeing good online buying momentum because people are looking for
the very best deals, and are going online for the most convenient way to
shop,” said John Squire, chief strategy officer, Coremetrics. “We expect to
see one more spike in online spending when the final
“free-shipping-is-ending” promotions are announced. Until then, retailers
will watch consumer behavior very carefully to gauge what’s working well and
what they need to adjust. The end result will be a boon to consumers, as
retailers pull out all the stops to entice consumers to make
that purchase.”

Retail Categories compared to Cyber Monday 2008 (year/year):

. Apparel retailers and jewelry retailers reported the biggest jumps
in the average dollar amount consumers spent per online order, up 26.4
percent and 14.3 percent respectively.

. Sports apparel and gear retailers reported a rise of nearly 55.0
percent in the number of new consumers visiting their sites. But the average
dollar amount consumers spent per online order declined slightly by 3.1

. Department stores also did a good job of attracting new consumers
to their sites, reporting a 33 percent increase. However, average order
value was down nearly 10 percent.

These findings are based on data from Coremetrics BenchmarkT, the industry’s
only peer-level benchmarking solution that measures online marketing
results, including commerce data, against those of the competition. More
than 500 leading U.S. retailers, contribute their analytics data to
Benchmark. All data is aggregated and anonymized. Abercrombie & Fitch, Bath
& Body Works, Bloomingdale’s, Coldwater Creek, L’Occitane en Provence,
Macy’s, Nordstrom, Office Depot, PETCO and Williams-Sonoma are just a few of
the participating companies.

Coremetrics recently enhanced Benchmark to include near-real-time data and
added advanced functionality, such as sales trends by comparison period,
conversion rates from Pay per Click (PPC) campaigns, and website traffic by
browser type. Over the last year, Coremetrics has nearly doubled the number
of companies participating in Benchmark.

Coremetrics Benchmark comes standard with Coremetrics Analytics for no
additional cost.

1. Complete Coremetrics Cyber Monday Benchmark Report
2. Press FAQ


Additional Resources:

Full Cyber Monday Report (pdf)

Black Friday/Cyber Monday recap:


About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help
businesses relentlessly optimize their marketing programs to make the best
offer, every time, anywhere, automatically. More than 2,000 online brands
globally, transacting more than $20 billion this year, use Coremetrics’
Software as a Service (SaaS) to optimize their online marketing.
Coremetrics’ solutions encompass advanced online analytics and integrated
marketing optimization applications, including search engine bid management,
email targeting, ad impression attribution and cross sell recommendations to
acquire customers more cost effectively, increase conversion rates, and
increase lifetime customer value. Coremetrics is consistently recognized by
industry analysts and thought leaders, and in 2008 was named to Deloitte’s
Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment
and Communications companies. The company is privately held with funding
from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital
Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit
or call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To
learn more, visit

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