FASTalert: Breaking Open The Corporate Piggy Bank – Part 2


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Here’s a statistical update to a previous blog posting, How To Break Open The Corporate Piggy Bank.

In its lead story, the Wall Street Journal reported today that corporation cash hoarding has hit its highest level in half a century. According to a Federal Reserve report issued yesterday, cash accounted for 7.4% of the total assets of nonfinancial companies operating in the U.S. at the end of the second quarter – the largest share since 1959.

In a post-financial crisis economy, you will need a big hammer to break open this bulging corporate piggy bank. Sales people who possess above-average financial acumen skills will thrive in this environment of cash hoarding and project return scrubbing. They are in the best position to sell the financial value of their solutions. Those who don’t have financial skills will be relegated to the small ticket transaction class of business.

Republished with author's permission from original post.

Jack Dean
As co-founder of FASTpartners LLC, Jack brings extensive technology buying experience as a Fortune500 Chief Financial Officer to the B2B technology sales training industry.He has facilitated client-sponsored business acumen training for 15,000 B2B technology sellers representing 150 global technology companies.Participants in Jack’s business acumen training have produced directly-attributed revenue of over $1 billion (in the 3 months after training) and training engagement ROIs averaging 500%.


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