Falcon Social completes 44 country rollout for Carlsberg


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09 April 2013 – Enterprise software provider Falcon Social has successfully completed the rollout of its social media marketing platform across 44 countries for brewery group, Carlsberg.

Falcon Social enables Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralised SaaS platform.

Jakob Kalkar, Group Media & Digital Director, Carlsberg, said: “The platform provides a complete view of our campaigns and the rich conversations happening across geographies and social channels, which is essential for building our diverse brands and for engaging with our consumers locally. It helps us to make sure we go out with the right messages at the right time, to make sense of analytics from digital and social channels and to gauge how our campaigns are performing in real-time.
“The implementation went smoothly and the ongoing support and guidance from the team at Falcon Social has been very helpful. It provides us with the reassurance that our global marketing network can deliver our strategic objectives.”

The platform enables Carlsberg’s in-house marketing teams and external agencies to coordinate efforts and execute social marketing programmes more efficiently; maximizing positive content, removing duplication of work and responding to customer feedback, good or bad, in a timely and consistent manner.
Ulrik Bo Larsen, Chief Executive and Founder, Falcon Social, adds: “For large enterprises, managing social media has become a complex and time consuming task. Social media has enormous potential to win customers and drive business but can also damage or even destroy a brand.

“Our work with Carlsberg shows how scalable and powerful our platform is. It covers the whole lifecycle of campaigns from strategy to execution and performance monitoring and offers a superior visualisation based user experience (UX). This ensures the platform meets enterprises’ unique requirements and gives marketers the tools to easily manage and make the most of social media.”

About Falcon Social
Danish enterprise software provider Falcon Social was founded in 2010. It provides a SaaS software platform which allows marketing departments to create, launch and measure social media campaigns in real-time across multiple social media channels such as Facebook, Twitter, Google+, YouTube, Instagram, and display ad networks.
Falcon’s suite is a complete solution to the requirements of social media marketing covering the whole lifecycle of a campaign across all social media channels. The platform is simple to use with an engaging, visualisation based user experience (UX).
Falcon Social is a Facebook Global Top 10 Preferred Marketing Developer and recently became the first Google+ Pages Partner in Europe. Falcon Social was awarded in the Top 10 at the European Venture Contest 2012 (EVC) Awards, Europe’s largest startup contest. Clients include Carlsberg, PANDORA, Orangina-Schweppes, Georg Jensen, Bavaria and Swarovski.

About Carlsberg
The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Our flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg, and Tuborg brands are among the eight biggest brands in Europe. More than 41,000 people work for the Carlsberg Group, and our products are sold in more than 150 markets. In 2011, the Carlsberg Group sold more than 115 million hectolitres of beer, which is about 34 billion bottles of beer.

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