Factors Responsible For Mobile App Success


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Over the years, ‘mobile apps have evolved tremendously globally’ where apps have been shaping our daily lives since its arrival. Therefore, there is no doubt that they are remodeling our daily tasks, as well as helping us develop a vast network of professionals or innovators. Thus, with the competitive landscape, all businesses are beginning to benefit from mobile applications and are developing their mobile apps to stand tall among competitors, even according to a recent survey by PWC.com, 81 % CEOs confirms that mobility plays their crucial role in making decisions. Therefore, determining a partner with a mobile app development company is the best option to develop a mobile app for reaching the goal.

Below we will discuss the ways of making the mobile app a success:

Market Research:

Start your research with people’s issues and choose the one that you can solve. Therefore, to find data, your idea is to solve the problem of society. Google trends will help you to search for a few percent of people for a similar period. Google Keyword Planner is a tool that seeks to help you find volume data. Therefore, based on your research data, ‘you can make your mobile app better than you expect because it is all about your development, design, and marketing that depends on your research.

Competitive analysis:

Since there are many apps in the Play Store or iOS App Store, it is most vital that you do a competitive analysis of the existing marketplace because the competitive analysis is an analysis of the current app, which is similar to what you expect to launch. Therefore, the competitive web offers its reviews, and its unique offering is some essential points, which you have to consider when doing competitive analysis. Furthermore, the main objective is to introduce a new hardened mobile app to the audience, which will keep them connected to your app.


More than 61% of end-users will not give mobile applications a second chance ‘if they encounter a bad experience first. Therefore, many fluctuating development journeys where your mobile app is handling an increasing number of customers or users, so it has become essential to check its scalability. Prioritizing scalability will help you increase activity and reduce maintenance costs, as well as enables you to enhance the user experience.


Mobile app design is another critical factor for the success of mobile app development in the market. Therefore, a mobile app builder should focus on multi-touch gestures, a user interface for touch-enabled devices, as well as a platform design standard for them. Accordingly, place more importance on the UI design of the app, as it plays a vital role in the success of the mobile app. However, designing mobile applications is becoming popular as it is creating an immediate impact on users while simultaneously ensuring the usability of the mobile app.


Lack of quality assurance can make the end-user to uninstall the app after downloading it, according to the survey, with 44% of end-users removing the app, such as freezing, crashes, or battery charging, after experiencing such problems as withdrawal. Therefore, it is very important whether you test your application to find flaws. Therefore, your mobile application development teams should be aware of test quality by giving different speeds for proper use of regional style.


Measuring usability is the most important aspect to ensure that your mobile app is ideal and has sufficient speed and security to provide a user profile. Therefore, you have to cleverly use tools that can be in the feedback form for qualitative analysis and ensure the applicability of the mobile app. Thus, qualitative analysis will help you to know your user behavior, so that you can create a process in such a way that your users can share their opinion about the specific feature of your app.

Keep innovative:

Right after capturing app-building metrics, it becomes important to upgrade your app with improvements and innovative features because, without the innovative feature, the app loses its usability in the long run. Also, it helps you increase overall visibility.

Summing up:
So, when we talk about the app’s success, you have to make sure that the audience you are targeting must connect with the app; you have to develop a mobile app that is secured, qualified, and capable to attract users towards your eStore. This will ultimately help you in increasing your customer base as well as the revenue of the business.

Panacea Infotech is the leading mobile app development company, having experience for more than 16 years. Our developers are skillful enough to deliver the mobile app as per the need and requirements of the clients. Email us at [email protected] for more details.

Nitin Nimbalkar
Over 17 years of experience into various IT domains, I have developed expertise in developing business strategies and management. With an innate ability to achieve results, I believe in creating strategic application to face business challenges.


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