Expanded Feedback-Translation Offering Streamlines Companies’ Ability to Engage and Listen to Customers around the World


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Highland Park, IL, February 1, 2011 — OpinionLab, the pioneer and leader in voice-of-customer (VOC) listening technologies, today unveiled a major enhancement to its feedback-translation tool, enabling companies to streamline interpretation of global customer feedback for better identification and service of consumer needs, no matter where customers live or what language they speak. To augment their long-standing comment-card translation tool, which quickly translates comment cards into over thirty languages, OpinionLab has developed a custom-built language-identification engine that recognizes a comment’s language and automatically translates that feedback into the selected home language.

“When we developed the first opt-in, digital-feedback system over a decade ago, the business landscape was much different. Today, most of our clients have a global presence, with customers worldwide,” said Rand Nickerson, CEO of OpinionLab. “By advancing our feedback-translation services, we are helping global companies better communicate and engage with their customers in a range of different languages so that they can generate, understand, and manage multilingual feedback in real time.”

The custom-built language-identification engine instantly recognizes a comment’s language, then automatically translates each piece of feedback into the selected home language so administrators can read and manage feedback from around the world with no manual translation process. This proprietary system obviates the need for outside language-recognition engines, helping to preserve the intellectual property rights of client comments.

The OpinionLab [+] feedback symbol is a gateway to the patented, proven voice-of-customer methodology adopted by hundreds of the world’s leading brands and used by millions of consumers each month. OpinionLab’s complete suite of enterprise VOC solutions delivers customer-feedback collection, interpretation, analysis, and management across every customer touch point.

About OpinionLab
Based in Highland Park, IL, OpinionLab is the pioneer and leader in real-time voice-of-customer (VOC) listening technologies. The patented, proven methodology behind this page-specific, opt-in customer-feedback system helps many of the world’s top brands collect, manage, and leverage input from engaged consumers. By inviting customers to share insight in their own words, at anytime, from anywhere, OpinionLab harnesses the collective intelligence of consumer voices, interprets that information, distributes it, and provides essential tools to make VOC data actionable.
Consumers in 50 countries click on the familiar [+] symbol millions of times each month.

OpinionLab is also the parent company of DialogCentral, a breakthrough mobile technology that provides a single platform for real-time feedback about brick-and-mortar businesses. DialogCentral is free for consumers and businesses. For more information, visit www.opinionlab.com or www.dialogcentral.com.

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