Epsilon Unveils Integrated Technology Solution: Online Audience Central

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Data Management Platform to Drive Targeted Online Marketing Campaigns for Large Global Brands

Dallas, Texas – December 5, 2011—Epsilon, the industry’s leading marketing services firm, today announced the launch of Online Audience Central, a new integrated technology solution that will bring together online and offline data assets in a central audience management platform with tools for analyzing data and making it actionable across online channels.

Epsilon has over forty years of experience enabling clients to deliver data-driven, cross channel marketing. Now Epsilon clients will be able to define and execute online campaigns leveraging their rich data assets, unparalleled technology and creative and analytical expertise. Online Audience Central offers marketers an unprecedented toolset for understanding audiences and reaching them in online channels.

“We can now help brands bring their offline data – whether it’s loyalty or CRM data – to the online space. This offline data can be combined with online data, such as behavioral and transactional data, and both can be managed in one centralized location. The rich, integrated online and offline data can then be used to drive targeted online marketing programs,” said Eric Stein, EVP of Online Solutions at Epsilon.

Online Audience Central is enabled by a deep partnership with Aggregate Knowledge, a leading SaaS (Software as a Service) company that delivers campaign and audience predictive analytics and actionable insights that drive digital media decisions.

“The marketing industry is shifting from a media-centric to an audience-centric model so it’s critical that brands leverage data and technology to connect with their audience across a variety of media channels – where and when they are engaged,” said Stein. “It’s a natural evolution for Epsilon to enable brands to use our rich online and offline data assets to connect with their customers in the online space.”
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About Epsilon
Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world’s largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.

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