Dallas, TX – October 23, 2013 – Epsilon, the global leader in creating customer connections that build brand and business equity, today announced the launch of Audience Insight, the most comprehensive, innovative toolset to date for measuring the impact of display ad programs. The enhancement now comes standard with Epsilon’s TargetDisplay, the current highly successful offering.
Traditionally, marketers have gauged the success of display campaigns only by measuring click or view rates; metrics that do not always give an accurate picture of a campaign’s progress. Audience Insight offers more robust reporting by:
· Profiling consumers who view your ads, visit your site, and convert online
· Measuring omnichannel purchases that result from the campaign, including in-store, catalog and call center
· Attributing conversions only from consumers who actually saw a banner ad from the campaign
“The addition of Audience Insight to TargetDisplay will provide our clients with a more accurate tool for measuring the success of their campaigns. By only measuring views and click-through rates, clients have not been receiving a comprehensive snapshot of their campaigns’ success. Audience Insight goes beyond what the industry has been able to deliver in the past. It is a true step forward in campaign measurement and ultimately performance,” explained Eric Stein, EVP, Online Solutions.
Since its launch in 2011, TargetDisplay has enabled clients to deliver more targeted and effective web display campaigns. “The addition of Audience Insight addresses increasingly important elements for clients—to be able to extract insights from the data at every stage of the customer funnel,” said Joe Zawadzki, CEO of MediaMath.
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About Epsilon
Epsilon is the global leader in creating customer connections that build brand and business equity. A new breed of agency for a consumer-empowered world, our unique approach harnesses the power of rich data, world-leading technologies, engaging creativity and transformative ideas to ignite connections between brands and customers, delivering dramatic results. Recognized by Ad Age as the #1 U.S. Agency from All Disciplines, #1 World CRM/Direct Marketing Network and #2 U.S. Digital Agency Network, we employ over 5000 associates in 60 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.
