Brands Able to Leverage Digital Receipts at the Point of Sale to Enhance Customer Experience and Build Richer Data Profiles
Dallas, Texas – December 13, 2011—Epsilon, the industry’s leading marketing services firm, today announced a new digital marketing capability, Epsilon Digital Receipt™, enabling brands to deliver purchase receipts to consumers via email and combine up sell and cross sell offers with loyalty program and transaction data in real-time.
With Epsilon Digital Receipt™ marketers can build a richer customer data file and capture more information at the point of sale. In addition, the capability enables customer choice and an efficient and improved customer experience as well as fraud protection.
“Digital receipts are a natural evolution for cross-channel marketers and a great opportunity to integrate offline and online data for a better overall customer experience,” said Andrew Frawley, President of Marketing Technology at Epsilon. “Our research has shown that transactional and real-time messages have higher open rates because the communication reaches the customer when they’re actively engaged with a brand. With digital receipts at the time of purchase, marketers can leverage this opportunity to offer complementary products, showcase their brand proposition and even provide loyalty program information such as point balances.”
Benefits of Epsilon Digital Receipt™ include:
• Correlate Multichannel Engagement Activity
• Email List Growth and Data Capture
• Up-Sell/Cross-Sell Marketing
• Loyalty Program Integration
• Customer Service Enhancement
• Security/Fraud Protection
“This capability will have a significant impact on retail, financial services and travel amongst other industries,” added Frawley. “In addition to providing consumers with a receipt at the point of purchase or transaction, marketers can also give consumers access to purchase history and receipts – viewable online – creating a more seamless digital experience.”
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About Epsilon
Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world’s largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.
